EDIT: ***Marketing the FORUM*** |
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ivanovoitch
Really Senior Member II Where did all the white water come from? Joined: 18-January-2006 Location: dublin Status: Offline Points: 559 |
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Four Questions...
1) What does it cost today and what do the subscribers get? 2) What do subscribers actually want? 3) How much are they willing to pay for what they want? Finally (and most importantly) 4) What is your unique selling point? What can you offer Joe BMW that he can't get elsewhere? All over the world people actively subscribe to all kind of clubs. The successful one offer either something very hard to get elsewhere or something so complete that the punter would be mad not to pay a small subscription for the service. Only when you decide exactly what it is you are selling can you start selling it. |
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Fey!
Bavarian-Board Contributor Funs over, Scotty; beam down my clothes! Joined: 28-February-2005 Location: Galway Status: Offline Points: 4161 |
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The membership is €50, paid through the BMWCC GB. Discounts and support. No idea. As you can see on the forum, the club offers a very good advice system, where, if you have a problem, you'll nearly always get very good advice on how/where to get it sorted. However, this is all available without being a member; you only have to register on the forum. As well as that, there is a backround social scene; I've had a couple of weekends away with people from the club, as well as meeting some great people at some of the events. The membership allows you discounts with companies like GSF, some dealers, some specialists, tyre offers, and a magazine each month. It also lets you participate in things like the specialised track days organised through the club in Kirkistown and Mondello. I hope this answers your points - I'm sure others will have benefits to outline that I haven't remembered!!! |
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Fey!
Bavarian-Board Contributor Funs over, Scotty; beam down my clothes! Joined: 28-February-2005 Location: Galway Status: Offline Points: 4161 |
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mackeroo1
Really Senior Member II IRISH REGION MEMBER ///MACKEROO1 Joined: 26-June-2004 Location: DUBLIN Status: Offline Points: 658 |
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VERY GOOD DAVE I THINK THE CARDS WOULD BE A GREAT IDEA.. |
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Fey!
Bavarian-Board Contributor Funs over, Scotty; beam down my clothes! Joined: 28-February-2005 Location: Galway Status: Offline Points: 4161 |
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Is there an email address people can contact to make enquiries for BMWCC Irl?
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kbannon
Admin Group E39 525i Sport Individual Joined: 09-October-2002 Location: 64 Zoo Lane Status: Offline Points: 15508 |
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what do you want?
currently info@ is the only one setup but I can make whatever email addys people want (which reminds me of something else I was going to do...) |
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Current: 2009 E60 520d "Sport" tractor
Previous: 1989 E30 320i SE 1997 E39 523i 2003 E39 525i Sport Individual |
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Fey!
Bavarian-Board Contributor Funs over, Scotty; beam down my clothes! Joined: 28-February-2005 Location: Galway Status: Offline Points: 4161 |
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so it's info@bmwcarclubireland.com That'll do - trying to mock up one of those cards for us to see if they might help. |
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ivanovoitch
Really Senior Member II Where did all the white water come from? Joined: 18-January-2006 Location: dublin Status: Offline Points: 559 |
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I'll tell you what immediately springs to mind. I bought my E46 on
Christmas eve last and immediately went looking for info. (My first
BEEMER. Aww). It was almost the end of Jan by the time I found this
site. I registered, got an intro to alan at ACC and got my leaking
expansion chamber fixed. Result!
It's now the middle of Feb and nobody has asked me to join nor is there anything on the site jumping out at me suggesting I should consider joining or what to do if I wanted to. Most people are like me in that they will just point and click away happily unless someone introduces the idea of becoming even more involved. I'm not going to go searching for ways to lighten my wallet unless I want something back for it. Before you spend any cash on cards or anything else you need improve your position on Google and then mail every single person on your data base and ask them to support you. (You won't fill your tank for €50.00). This is a cheap as chips solution to generating at least some revenue whilst you work out other plans. I believe some philosopher once said 'IF YOU DON'T ASK YOU WON'T RECEIVE!'...or maybe that was me! |
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///Mister_G
Really Senior Member I Joined: 01-August-2005 Location: Coventry, UK Status: Offline Points: 343 |
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Maybe, but the idea of these are simple in the sense that you print your own so it doesn't cost a fortune... it's still early in the year, things pick up in the spring and through the summer time.
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BM Fan
Bavarian-Board Contributor Joined: 19-January-2004 Location: Ireland Status: Offline Points: 1054 |
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Anyone doing anything in a Paddy's day parade - few classic cars and I
can loan you a product for the daa that I am 99% sure will get you on
TV, stick a billboard on front of it..................... I'm looking
for promotion also so it might bebefit both parties
Trying to get some units in Dublin Parade and any others,will also be launching in parallel at a show in the RDS |
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Martin
In BMW exile at the moment (Shame on me for lurking!!!) Previous Models 2001 E39 520i Auto 1996 E36 M3 Evo Individual 1996 E36 328i Coupe 1997 E36 318i Conv 1992 E36 316i Sln |
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Fey!
Bavarian-Board Contributor Funs over, Scotty; beam down my clothes! Joined: 28-February-2005 Location: Galway Status: Offline Points: 4161 |
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BMWCC Irl do a charity thing in the Dublin parade kinda thing?
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T.J.
Bavarian-Board Contributor Joined: 22-September-2003 Location: Cork, Ireland Status: Offline Points: 2332 |
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Launching what? What sort of 'units'? Parallel ops? Sounds military.... you're not planning a strike on St Paddy r ya?
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BM Fan
Bavarian-Board Contributor Joined: 19-January-2004 Location: Ireland Status: Offline Points: 1054 |
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You'll love this, signed up distribution for these mad machines - great
fun and will be launching at the Golf Dhow in the RDS.
Was thinking about one with a board (see below) on the front with the BMW site logo and web address. Reckon it would make the papers and TV on the novelty factor. Advertising Only have Paint but you get the idea So there you go - another venture started, it'll be interesting to gauge the publics reaction and as yet we are targeting industrial applications, golf and non public road use activities. BTW they are great fun. Let the slagging and hype begin................... Edited by BM Fan |
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Martin
In BMW exile at the moment (Shame on me for lurking!!!) Previous Models 2001 E39 520i Auto 1996 E36 M3 Evo Individual 1996 E36 328i Coupe 1997 E36 318i Conv 1992 E36 316i Sln |
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T.J.
Bavarian-Board Contributor Joined: 22-September-2003 Location: Cork, Ireland Status: Offline Points: 2332 |
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Yeah I like the Segways.. they've applied that technology to wheelcharies that can balance on 2 wheels and have the occupant @ head height.. clever stuff. Does the GT have a diff fitted? |
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BM Fan
Bavarian-Board Contributor Joined: 19-January-2004 Location: Ireland Status: Offline Points: 1054 |
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The wheelchair is the iBot, does stairs also. Inventor is Dean Karmen,
clever guy. We have to head over to the factory in the US in the
next few weeks so that should be interesting
Diff..... No - but have traction control, the way they handle is mental. Top speed is 20kph and max range is 40k's. Once you want to turn, they are going to turn and if your not ready for it, you'll keep going straight. Steering is speed sensiitive so for the higer speeds it reacts a lot quicker. Anyway - back to Fey's topic, I thought that if some one was running something in a parade with a few of the older cars you could have one for the day and I'd get the club info done up for it. Just my 2c worth |
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Martin
In BMW exile at the moment (Shame on me for lurking!!!) Previous Models 2001 E39 520i Auto 1996 E36 M3 Evo Individual 1996 E36 328i Coupe 1997 E36 318i Conv 1992 E36 316i Sln |
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Fey!
Bavarian-Board Contributor Funs over, Scotty; beam down my clothes! Joined: 28-February-2005 Location: Galway Status: Offline Points: 4161 |
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Anyone in a position to run with organising something in the parade - I'm the wrong end of the country for it! (could we find a couple of 1600/2002's in green, white and gold? I'm thinking the 1600 that was at Mondello the last day!) |
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BM Fan
Bavarian-Board Contributor Joined: 19-January-2004 Location: Ireland Status: Offline Points: 1054 |
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Fey - I'd say Dublin is a closed shop. Too much of the arty
Mardis Gras thing, tryimh to hide the commercial aspect of everything
form the checking I've been doing.
I reckon you'd be better going for one of the bigger reqional ones - Galway, Limerick, Cork or Athlone. Is there any other large gear head get together planned. The other option would be to look at some of the car shows. What about the clublogo on one of those phone download sites??? Spend 300-500 lids on a Google pay per click campaign??? |
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Martin
In BMW exile at the moment (Shame on me for lurking!!!) Previous Models 2001 E39 520i Auto 1996 E36 M3 Evo Individual 1996 E36 328i Coupe 1997 E36 318i Conv 1992 E36 316i Sln |
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Fey!
Bavarian-Board Contributor Funs over, Scotty; beam down my clothes! Joined: 28-February-2005 Location: Galway Status: Offline Points: 4161 |
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I'd say Galway wouldn't work - streets too narrow, and a lot of the Macnas thing going on. (don't get me wrong - the Macnas parades are excellent, but wouldn't lend itself well to a bunch of cars!)
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Fey!
Bavarian-Board Contributor Funs over, Scotty; beam down my clothes! Joined: 28-February-2005 Location: Galway Status: Offline Points: 4161 |
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There will be a write up about our day in Mondello tomorrow 10/05/06 in the Irish Times Motoring supplement in the Emissions column by Killian Doyle.
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kbannon
Admin Group E39 525i Sport Individual Joined: 09-October-2002 Location: 64 Zoo Lane Status: Offline Points: 15508 |
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here it is...
[from here]
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Current: 2009 E60 520d "Sport" tractor
Previous: 1989 E30 320i SE 1997 E39 523i 2003 E39 525i Sport Individual |
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