01. BMW
Museum:
Experiencing the Complete Fascination of BMW. ..................... 2
02. The
Architecture:
Houses, Bridges, Streets and Squares All in One Space. ........ 7
03. Configuration
and Layout:
125 Exhibits, 25 Exhibition Areas, One Experience. .............. 10
04. A Guided
Tour. ............................................................ ............... 14
05. Educational Museum Workshops for Children and
Young People.
21
06. An
Outstanding Event Venue with an Authentic Ambience. 24
07. History,
Continuity, Future. ...................................................... 26
08. The
Overall Experience of the BMW Welt. ............................... 29
09. Exhibits:
An Overview. ............................................................ . 32
10. Facts and Figures. ............................................................ ........ 37
11. How to Get There, Opening Hours, Admission
Fees, Guided Tours. 39
1. BMW Museum: Experiencing
the Complete Fascination of BMW.
The BMW Museum Once Again Offers
an Innovative Exhibition and Design Concept.
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The BMW Museum is
re-opening for the public at its traditional location next door to the BMW
Group Headquarters in Munich on 21 June 2008, offering the visitor a truly
innovative synthesis of architecture, exhibition art, and communication media.
The focus, naturally, is
on 125 original exhibits in 25 exhibition areas, various lines of development
presenting the dynamism and innovative power of the BMW brand throughout its
history of more than 90 years.
After re-opening, the BMW
Museum is expecting 400,000 visitors each year. “We are very happy to note that
following the opening of the original
BMW Museum in 1973 we have again succeeded in creating an innovative
and modern museum concept, offering a unique brand experience the
world over at our home address through the combination of the BMW Building, the
BMW Plant, the BMW Welt, and the BMW Museum”, states
Dr Norbert Reithofer, Chairman of the Board of Management of BMW AG.
Ever since its original
opening in 1973, the “Museum Bowl”, as it is affectionately called, has not
only been the home of the BMW Museum, but also a true landmark in architecture.
Now, in creating the new concept for
the Museum, the Museum Bowl has been enlarged by the directly adjacent
single-storey building belonging to the BMW Group Headquarters,
the so-called “Four-Cylinder”, enlarging the exhibition area to 5,000 sq m
or 53,800 sq ft.
The new exhibition concept
not only provides a chronology of history, but
also highlights specific themes and lines of development which started in the
past, continue into the present, and allow forecasts of the future. Both the
media presented as well as the individual exhibitions and style of presentation
give further emphasis to these lines of development and make them a genuine,
sensual experience.
The way in.
The BMW Museum does not
keep out or draw a line to its direct urban environment, but rather
symbolically takes up the surrounding message and continues that message inside
the building. A system of ramps dynamically flowing into the Museum area and
appearing almost weightless, as if the ramps
were hovering in space,
forms one entity with the open and closed exhibits
and exhibition areas. Modern facades, networked paths and fascinating
perspectives, in turn, create an exciting, urban-like outlook.
Indeed, the BMW Museum is
conceived as an urban “transport structure” made up of the various elements in
its surroundings all characterised
by the spirit of mobility: streets, squares, bridges, and houses. This concept
is then underlined and further accentuated in the truest sense of the word
by the bituminous terrace floor leading all the way through the Museum,
a specially treated asphalt surface highlighting the particular flair and touch
of the road, bringing contents and functions close together.
“It was important to us to
create an architectural structure with a long-term, convincing message,
carrying its design language through its contents”, states Professor Uwe R.
Brückner, the architect who created the new BMW Museum. Hence, the new BMW
Museum is able to bridge the gap between the original architecture of the
Museum Bowl dating back to the 1970s and still full of timeless elegance and
modern style today, on the one hand, and the media architecture of the 21st
century to be admired within the BMW Museum.
The ramp system connects
25 exhibition areas with seven interacting theme blocks, in each case offering
the visitor a greater insight and a more profound look at a specific subject.
This enables the visitor to actively relate information he has already gained
from other theme areas with various aspects of the
new space created in this way.
This particular style of
interior architecture gives the various exhibition highlights both a vertical
and a horizontal arrangement. The new single-storey building offers an
additional area of 4,000 sq m or 43,040 sq ft in various sections for permanent
exhibitions held at the BMW Museum, while inside the Museum Bowl itself, the
exhibits and exhibitions constantly change, focusing from time to time on
different subjects and highlights.
The real experience is the journey through the Museum.
Through its inherent
self-learning concept, the Museum enables the visitor
to interact directly with the development of BMW as a company and a brand, thus
independently and authentically coming to terms with the particular competences
of the BMW Group. Various entertaining exhibitions focusing
on different highlights all come together to provide a sequence of unique
emotions and images extending from one area to the next. In the process, the
various vehicles, concepts, architecture, configuration and media design
all join forces to create a truly innovative exhibition concept in every
respect.
A central path guides the
visitor through time and space, showing him the way to the individual
exhibition highlights. But nobody is forced to follow a specific sequence when
visiting the exhibition areas – rather, there is enough space for all visitors
to find and create their own, individual way through the Museum.
Separate areas within the
Museum focus on the overriding topics of Design, Technology, Model Series,
Company History, Motorsport, the History of
the Motorcycle, and the BMW Brand. These individual “Houses”, as they
are called, are made up of several rooms on various levels highlighting
different aspects of each specific theme. As an example, the “Technology House”
is subdivided into the rooms “Engines”, “Lightweight Technology”, and
“Aerodynamics”. And each “House” has its own identity additionally borne
out by its unique, characteristic design.
Presentation of
exhibition highlights and “Mediatecture”.
The media highlighting BMW
cars and motorcycles through their special,
all-embracing “Mediatecture” generate a particular appeal and, at the same
time, have become part of the overall architecture themselves.
The “Mediatecture” is made
up of a layer of LEDs directly connected with
a layer of glass, interacting with one another to illuminate the Exhibition
Houses. The facades are made up of more than 700 sq m (7,532 sq ft) of LED
surfaces and a total of 1,765 million light-emitting diodes serving as the
central source of light for the Museum, presenting the entire exhibition in the
“right light” in the genuine sense of the word.
The facade areas
surrounding the central unit within the Museum, the
BMW Square, are actively illuminated in a constantly changing process, this
special media effect on the facades de-materialising and dynamising the
static elements.
A further highlight is the
“Acousmonium” creating a unique area of sound under-lining the visual
impressions of the exhibition through its consistent, ongoing acoustic effect.
Interactive elements form different levels of information and actively
integrate the visitor into the exhibition itself and everything that is going
on. Apart from touch-sensitive surfaces, the “Company House”, for example,
presents extra-large, oversized picture books. Then, looking at the photos and
leafing through the books, visitors hear a text explaining the particular
events shown in the photos and described on the accompanying pages, thus
receiving helpful background information.
Another important
innovation in the use of audiovisual media offers visitors the same fascinating
experience at the end of their Museum tour: This is a truly exceptional
panorama projection on the inner wall of the shell to be admired around the
upper edge of the Museum Bowl. Here, at this particularly point free of pillars
or support elements and with a wall area up to 120 metres or 394 feet in length
and up to 6 metres or almost 20 feet in height, high-performance beamers offer
an impressive 360° panorama film projection.
A personal
journey through time with outstanding icons in style.
The various lines of
development of the BMW brand and the company are impressively demonstrated by
the trendsetting vehicles BMW has built
and created in the last 90 years, original BMW exhibits arousing particular
memories among many visitors.
The most significant
favourites and eye-catchers to be admired in the new BMW Museum include the
Isetta, the BMW 2002, the R32 motorcycle, the BMW 328 and the BMW 507, as well
as the H2R world speed record car. Automobiles, motorcycles, racing cars,
engines and components impressively demonstrate the diversity, continuity and
innovative power of the brand,
with all exhibits naturally having been restored lovingly and true to the
original from top to bottom.
A guided tour is certainly
the best option for the enthusiastic visitor seeking to gain a greater insight
into BMW’s various lines of development. This tour takes about 1 1/2 hours, but may be shortened for specific
groups, depending on their particular interests. The maximum number of
participants in each case is 15, with private groups of 5–15 visitors having
the additional option to book exclusive tours.
The self-guiding
exhibition concept nevertheless enables the visitor, even without a tour, to
experience all the areas and highlights to the museum in their entirety –
especially as the Cicerone Service is available at all times to answer any
questions visitors might have.
Visitors wishing to take
some time out during their tour will find everything
their heart desires in the M1 Café of the BMW Museum. Indeed, the view
alone from the terrace of the M1 Café to the BMW Welt and the adjacent Olympic
Grounds is worth more than a short break. And last but not least, visitors are
able to purchase memoirs of an unforgettable day at the
BMW Museum in the Museum Shop when leaving.
Museum learning programme for children and young people.
The Museum learning programme
for children from 6–13 and young people
as of 14 years of age likewise seeks to create an active experience of selected
exhibits in the BMW Museum.
Focusing on the exhibits
from various perspectives, the programme touches
on several areas of knowledge relevant to education such as technology,
history, and design, enabling children and young people to develop
an overriding, multi-perspective and networked impression of the various
exhibits. “Teaching in the Museum” therefore becomes “Entertainment
in the Museum”.
The one-hour tour of the
Museum complete with a dialogue tailored to the existing knowledge and interests
of the participants is followed by creative, practical work in the Creative
Workshop of the BMW Museum. And to provide further follow-up at school or at
home, the special “Knowledge Bricks for
Young People” publication as well as the “Children Creative Pages” offer
ongoing information and incentives all about the subject of “Mobility” geared
to the age of the respective group.
2. The
Architecture:
Houses, Bridges, Streets and Squares All in One Space.
A Traffic Structure with
Timeless, Modern Architecture.
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After a construction
period of approximately 2 1/2 years, BMW is celebrating the re-opening of
the BMW Museum on 19 June 2008. Thanks to the brand-new concept in terms of
both architecture and design, the Museum has grown to an exhibition area of
more than 5,000 sq m (53,800 sq ft).
Despite the new concept
now nearing completion, the principal highlight
of the Museum remains the so-called Museum Bowl, the world-famous and unique
structure created by Viennese architect Karl Schwanzer in 1973,
the year in which Schwanzer built the Museum together with the BMW Group
Headquarters – the BMW Four-Cylinder Building – as one joint ensemble.
In the process of
enlarging and re-configuring the Museum, one of the main challenges was to
combine this outstanding achievement in architecture with timeless, modern
design. Another objective was to re-interpret Schwanzer’s original concept
carrying it forward into the 21st century.
As a result, the new BMW
Museum offers unique, individual solutions in
terms of design and exhibition technology, and presents new perspectives in
architecture and presentation also in the world of New Media.
Schwanzer’s particular
style of architecture has been consistently carried over
to the single-storey building adjacent to the Museum Bowl, being enhanced
in the process in its modern perspective. Hence, the BMW Museum as it stands
today is not a new museum building, but rather the combination of two building
areas already created back in 1973: The permanent exhibition will be in the
flat western structure of the BMW Four-Cylinder used previously as a conference
area, cafeteria, and underground garage. The temporary exhibitions changing
regularly, on the other hand, are to be admired in the well-known and
internationally renowned Museum Bowl.
One of the biggest
challenges was to merge the two building sections visually into one common
Museum Area, naturally observing the strict rules of national monument
preservation applicable to the entire complex.
To master this challenge
for the two different building sections, BMW developed a philosophy which, on
the one hand, maintains Schwanzer’s architecture of “Streets and Squares All in
One Space”, while, on the other hand, adding the additional aspect of “Bridges
and Houses”. At the same time the concept makes allowance for the demands made
of a modern museum by offering additional rooms and facilities for preparing
exhibitions, for conducting educational programmes at the Museum, and by
providing a café, a Museum Shop, meeting rooms and offices.
The architecture
of the BMW Museum – determined by the spirit of transport.
The Museum is
characterised by its surroundings, located between the
BMW Building, the BMW Welt and the BMW Plant in the direct vicinity of the
Munich Olympic Grounds, where road tunnels come up to the surface and streets
merge into squares. It is fair to say, therefore, that traffic routes such as
streets, bridges, tunnels and even car parks are the function areas for the
automobile in today’s world. And these function areas not only determine the
surroundings around the BMW Museum, but are also to be found within
the Museum as an ongoing principle of architecture: “Streets and Squares
All in One Space”, as Schwanzer originally defined the Museum Bowl.
The flat building next
door re-interprets this symbolism of the Museum Bowl, first being completely
emptied with the exception of its load-bearing elements to subsequently create
and install a new and modern style of architecture:
A system of ramps stretching out dynamically and appearing to hover in space
connects seven exhibition units or “Houses”, as they are called, with one
another. Moving along these ramps, the visitor progresses from one point to the
next, like on a road. He is guided to the Houses, the ramps connecting
the individual areas and sections and therefore opening up the entire
exhibition. It is indeed quite appropriate to state that the ramps are the
central motif standing for architecture and the exhibition concept as a whole.
This function is further
borne out in the truest sense of the word by the bitumi-nous terrace floor
extending throughout the entire Museum. Bituminous terrace is an elaborately
polished form of asphalt serving to present the concept of roads within the
Museum as a symbol of motion.
Modern facades, networked
routes and fascinating perspectives inside the
new BMW Museum create an invigorating, big-city situation. Throughout the BMW
Museum, the visitor literally senses that this is an urban “Transport
Structure” made up of the underlying components and elements of the auto-mobile
world. Particularly the thrill and dynamism of the BMW brand are
borne out and emphasised by this very special architecture of the Museum.
Within the Bowl serving as
the area for temporary exhibitions, the existing ramp system has been extended
downwards by two “rotations” or levels, creating
a direct transition from the flat building to the Museum Bowl itself on the
bottom level. The topmost platform in the Bowl, on the other hand, for
the first time takes up a further concept of Karl Schwanzer’s within the new
BMW Museum through its 360° projection.
From outside the Museum
Bowl once again boasts its original design from the year 1973. All new
buildings, particularly the “collar” around the Bowl dating back to the ’80s,
have been duly approved in the process of refurbishment and expansion. What
remains is the fine static structure of the Museum Bowl, the outer shell being
a relatively thin layer of concrete completed as a monocoque, load-bearing
structure and carrying the flat roof measuring 40 metres or
131 feet in diameter, with the largest BMW logo in the world to be admired from
above.
From outside the new BMW
Museum hardly reveals its innovative, dynamic architecture. “The most important
point for us was to maintain this lasting architectural structure with design
language based as before on the contents of the Museum. For it is only when
form and contents interact in perfect harmony that the overall structure and
philosophy may be rightly recognised
as a ‘complete work of art’”, states Uwe R. Brückner, the architect responsible
for the new BMW Museum.
Hence, the new BMW Museum
bridges the gap between the Bowl architec-ture of the 1970s still just as
modern as before and the media architecture
of the 21st century proudly presented within the BMW Museum.
From outside the BMW
Museum has long become a genuine landmark.
Now the modern, enhanced exhibition architecture within the Museum sets new
standards in offering a genuine museum experience, following in
the footsteps of the exceptional exhibitions in the past. So that ultimately
the
BMW Museum will maintain its outstanding role also in future in the
ranking of the world’s most renowned transport and company museums.
3. Configuration
and Layout:
125 Exhibits, 25 Exhibition Areas, One Experience.
Specific Lines of Development Presenting the Innovative Power of the
BMW Brand.
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With its public opening on
21 June 2008, the re-opened BMW Museum will be setting new standards through
its innovative exhibition concept. The focus is on outstanding exhibits,
architecture and exhibition design all acting as signs
of our times.
On an exhibition area of
more than 5,000 sq m (53,800 sq ft) and enjoying more than 120 original
exhibits, the visitor will experience the full momentum
of BMW’s innovative power, various lines of development throughout
BMW’s history of more than 90 years authentically highlighting the compe-tences
of the brand.
The objective in
re-configuring the Museum was to combine the existing architecture created by
the famous architect Karl Schwanzer with
timeless, modern design and style. Accordingly, the original concept of the
Museum Bowl has been re-interpreted and carried forward appropriately
into the 21st century.
The BMW Museum thus
creates a close and direct link of the past and the future, clearly setting out
and describing various processes of change
and development over the years and decades. Various media and styles of presentation
serve to highlight the individual lines of development, enabling
the visitor to really grasp the individual themes and subjects presented
and experience the wealth and diversity of the BMW brand with all its facets.
Interactive in contents, dynamic in space.
At the BMW Museum the visitor
interacts directly with the development
of BMW as a company and a brand, independently and authentically coming
to terms with the competences of the company. On his tour of the Museum lasting
about two hours, the visitor will gather information and experience through
experiments and in a direct dialogue.
In this process all kinds
of entertaining exhibition highlights presented
in exceptional style supplement one another to create a unique sequence
of feelings, emotions, and experiences. Vehicles, contents, architecture,
configuration and media design all come together to provide a truly
impressive and innovative blend of features and highlights in the exhibition.
A system of ramps
dynamically extending into open space as if they were hovering in thin air
moves down like a double-eight all the way to the basement, linking up directly
with 25 open and closed exhibition areas. Walking along these ramps, the
visitor will proceed from one highlight to the next, as if
he were walking on a road, guiding him through time and space, offering ample
opportunity for interdisciplinary presentations, and paving the way to the
individual exhibitions.
Although a definite route
is proposed to the visitor, visitors may of course choose their own individual
route as desired when visiting the Museum.
The concept of Theme Houses.
In all, the BMW Museum is made
up of seven Theme Houses each extending over 2–3 levels
and presenting different highlights: Design, Technology,
Model Series, the History of the Company, Motorsport, the History of the
Motorcycle, and the Brand. The various rooms in each House focus on individual
aspects of the general theme, the Technology House, for example, being split up
into separate rooms for Engines, Lightweight Technology,
and Aerodynamics. Each House has its own identity additionally emphasised by
individual design and configuration.
The focal point in the
exhibition is of course the original exhibit leading on to
all the other items and highlights. Depending on the specific theme involved,
either individual exhibits or entire groups of exhibits presenting the various
lines of development are given greater emphasis, each item or, respectively,
each group of items being appropriately presented in order to develop its
specific aura as the centrepoint of the exhibition.
With presentations on
three levels, the Design Theme House highlights the various stages in designing
and creating a new vehicle. Through its particular structure, this House gives
the visitor the opportunity to experience this process of creation in BMW
design as a truly sensual encounter. First, the visitor enters the “Concept
Room” presenting the philosophy of the brand as the foundation for BMW design.
Then, continuing his guided tour, the visitor proceeds to the Studio
highlighting the process of development and the actual hands-on design of a
vehicle. Finally, the visitor reaches the “Treasure Chest” in the basement for
an encounter with genuine BMW icons – the result of the BMW design process and,
at the same time, reference points for new concepts and designs. All three
levels are connected vertically with one another by visual perspectives, again
highlighting the interactive effect of the individual areas and activities.
Mediatectural design in the exhibition.
New media presenting BMW
vehicles in the right light through their compre-
hensive “Mediatecture” and at the same time integrated unnoticeably into the
overall architecture of the Museum emanate particular style and flair. Through the
Central BMW Square, the new BMW Museum offers exceptional dimensions and
freedom of presentation surrounded by several metre-high facades. These
facades, in turn, are covered by panes of satinated glass housing reactive LED
technology with more than 1.7 million light-emitting diodes and bathing the
entire Central Square in bright light.
Selected film sequences
and images relating to that Sheer Driving Pleasure
so typical of BMW are presented on the façade covering a total area of
706 sq m (7,597 sq ft).
The media presentation on
the facades serves to vary and consistently change the look of the static
elements, giving the exhibition a particularly dynamic touch. At the same time
the “Acousmonium”, a unique sound area, underlines the visual impressions of
the exhibition through discreet, hardly perceptible acoustic effects. Interactive
elements offer different levels of information and integrate the visitor
actively in the exhibition.
In the words of Professor
Joachim Sauter from ART+COM, the company which developed the Museum’s
exhibition concept together with BMW, “use of the most advanced technology in
the new BMW Museum helps to offer the visitor a truly innovative experience
with intelligent and clear-cut, target-oriented media concepts”.
The extra-large books in
the Aspects Room of the Company House are
a particularly good example of how the media presentation is geared to the
respective contents and philosophy: Looking at the photos and leafing
through the book, the visitor hears a text explaining the events presented in
the respective photos and on the individual pages and providing appropriate background
information.
Clear-cut implementation
of BMW themes in terms of both space and visual effects then fills in the
visitor on the specific contents and their highlights, ensuring an even better
overview of the various themes in their general context.
In the BMW Museum, graphic
and typographic effects are not seen in isolation from their function to
present specific messages, but rather as part of a multi-faceted presentation.
The scenography and graphics merge with one another in an Information Room
creating one common unit for graphic impressions
and three-dimensional design. The graphics underline the architectural logic
of the entire structure and help to support and reinforce the story told. As
a result, the space itself, the image of space created in this way, and the
information provided give the Museum a standardised, uniform visual language.
Reaching the end of his
tour, the visitor experiences a further synthesis
of architecture and media presentation on the topmost platform of the
Museum Bowl where a panorama projection is presented on the inner wall of the
shell structure. In this exceptional space completely free of pillars and
support elements and covering a wall area measuring 120 metres or 394 feet in
length and up to 6 metres or 20 feet in height, films specially produced for
the Museum are presented on a all-round panorama covering 360°.
A personal journey through time with icons of genuine style.
The lines of development of
both the brand and the company are impressively demonstrated by vehicles
created by BMW in the course of the last 90 years, serving as clear icons of
genuine style.
In all, more than 120
original BMW exhibits evoke personal memories
among visitors from all walks of life, the most outstanding favourites to be
admired at the new BMW Museum including the BMW Isetta, the BMW 2002, the R32
motorcycle, the BMW 328 and the BMW 507, as well as the
H2R world speed record car.
Automobiles, motorcycles,
racing cars, engines and components therefore demonstrate the diversity,
continuity and innovative power of the brand. And
to appropriately reflect the high international standard of the BMW Museum,
numerous exhibits have been thoroughly restored in an elaborate process
with full attention to each and every detail.
4. A
Guided Tour.
Overriding
Presentation of
the BMW Brand and its Many Lines
of Development.
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Enjoying the BMW Museum in
Munich with its new architecture and design, the visitor will experience a very
special museum encounter.
At very first sight, the
BMW Museum stands out through its bright and open atmosphere. Sophisticated,
high-class materials and clear, pure design language are essential features of
the Museum’s design and configuration, developing a strong touch of elegance,
timeless aestheticism, sophistication, strength, and maturity. A tour of the 25
exhibition areas takes about two hours, covering seven overriding theme
elements and presenting 125 exhibits. And participating in guided tours of the
Museum held regularly, visitors are able to further intensify their knowledge
of the BMW brand and its individual lines of development.
Concept of free choice.
A central path guides the
visitor through time and space, offers ample opportunities for all kinds of
presentations, and paves the way to the exhibits themselves. With the
individual areas being arranged vertically, the main
path through the Museum takes visitors to the various Theme Houses several
times, the individual rooms in each House on different levels highlighting
various aspects of each specific theme. So following the path as suggested, the
visitor will return time and again to an overriding theme or issue,
experien-cing a new aspect of every new room he or she encounters.
The Museum path is a
proposal in getting to know the exhibition and its
various highlights. Naturally, the visitor may also follow his own individual
route choosing certain areas of the exhibition, just as he prefers.
The BMW Museum focuses not
on history as a purely chronological course
of events, but rather sets out and establishes specific themes as individual
lines of development beginning in the past, standing out in the present, and
providing inspiration for the future.
A whole kilometre of horizontal and vertical encounters.
The tour of the Museum covers a
distance of approximately one kilometre, starting in the new single-storey
building with its permanent exhibitions.
The final point is right
at the top of the world-famous Museum Bowl presenting a series of constantly
changing exhibitions on various issues.
The two entrances guide
the visitor past the Museum Shop and the M1 Café to the Ticket Counter. Even
here in the Lobby, before starting their actual Museum experience, visitors
receive an initial impression of the innovative and modern exhibition design so
characteristic of the new BMW Museum: Here the visitor will encounter the
almost 13-metre-high facades of the Central Square adorned with pieces of
satinated glass. Right behind the facade is the Museum’s sophisticated LED
technology with more than 1.7 million light-emitting diodes bathing the BMW
Square in bright light.
Selected film sequences
and images are also presented on the 706 sq m (7,596 sq ft) facade surface,
referring to that Sheer Driving Pleasure so typical of BMW and providing an
over-dimensional overview of the entire Museum
and its contents.
A system of ramps
dynamically striking out into space and hovering as if there were no such thing
as gravity connects the various exhibition bodies right next to the facade.
With all these qualities
and features coming together as one entity, modern facades, networked paths and
fascinating perspectives provide an exciting urban atmosphere. Indeed, this is
where the visitor really understands why the BMW Museum is a genuine urban
“transport structure” embracing all the elements of the automobile world –
streets, squares, bridges, and houses.
The Design House.
The visitor will start his tour
of the Museum by taking a look into the future. Following the suggested route,
he will first enter the “Inspiration. Ideas
in Flow.” Room in the Design House in the first sector of the exhibition. This
area surprises visitors to the Museum by intentionally translating values of
the BMW brand in a sculptural sense and concentrating on just a few central
statements.
The vertical perspective
connects the three rooms in this Theme House and illustrates the process from
the abstract to the concrete, from inspiration on
the working process in the “Studio. Design in Dialogue.” Room all the way to
BMW’s outstanding icons in
style in the “Treasure Chest.” In the “Heritage
as an Inspiration.” Room, in turn, the visitor approaches the “secret” of
BMW design in a truly sensual experience.
The Company House.
The second “First Steps. How it
All Started.” Room belongs to the “House of the Company.” where the visitor
learns about the early years of the Company
in the production of aircraft engines in 1917 through the construction of the
first motorcycle in 1923 all the way to the purchase of the Eisenach Vehicle
Manufacturing Plant in 1928, which marks BMW’s entry into the world of
automobile production.
In the following “Aspects.
Thinking and Acting.” Room which the visitor reaches next in the course of his
tour he will receive insights into BMW’s corporate culture and its underlying
aspects. Here the focus is on the people who made the brand what it is today.
The Motorcycle House.
The Motorcycle House tells the
story of motorcycle production at BMW, starting with the production of engines
for various other manufacturers prior
to BMW’s first motorcycle actually bearing the BMW logo as such.
The first BMW machine was
the R32 launched in 1923. Right from the start, this first BMW motorcycle had a
flat-twin power unit and driveshaft, features characterising the brand to this
day.
In the meantime BMW also
pursues other engine and drivetrain concepts,
with BMW Motorrad developing numerous innovations all the way to production
standard such as the first cylinder heads made of light alloy or
the first hydraulically dampened telescopic forks.
The innovations
highlighted by the various exhibits are presented in special graphics
immediately showing the visitor which innovations BMW has introduced in the
motorcycle world.
The Technology House.
The system of ramps now takes
the visitor to the “Lightweight Construction. Less is More.” Room in the
Technology House. This Room shows how
BMW successfully counteracts the ongoing up-and-up weight spiral resulting from
growing demands in automobile and motorcycle production by introducing
lightweight technologies in construction, in technology, and in
the use of materials.
Lightweight construction
has been a BMW principle since 1970 and is one of the factors contributing to
BMW’s outstanding success in motorcycle and
car racing.
The “Aerodynamics. Shaped
by the Wind.” Room is on another level in the Technology House, skilfully
presenting the particular flair and look of the wind tunnel. Outstanding
aerodynamics is the result of low air drag and minimum
lift combined with adequate cooling of the engine and components. This Room
shows the visitor how important it is in developing a new vehicle for the aerodynamicist
and designer to exchange information in a close, direct process.
The final Room in the
Technology House is “Engines. The Name Says it All.” Engine construction is one
of BMW’s core competences. Innovations and
a wide range of performance in this area make BMW a world leader in terms of
technology and performance standards. And it is well known that the
six-cylinder has been one of the most important BMW power units ever since the
establishment of the Company.
The Motorsport House.
The Motorsport House presents
the entire racing history of BMW over the years and decades. BMW has been
involved directly in motorsport ever
since the Company started to build motorcycles and cars, this Theme House
presenting the entire scope of technical options in motorsport ranging from
series models hardly modified from their production counterparts all the way
to highly specialised touring cars or Formula 1 racing cars boasting the
highest standard of cutting-edge technology. It is therefore fair to say that
motorsport serves as the trendsetter in exchanging technological developments
with series production. The first “Winners.” Room presents the outstanding
success
story of the BMW 328 production sports car, which very quickly dominated
the motorsport scene in Europe in the two-litre class at its time.
Back in 1980, BMW became
the first manufacturer in motorsport to use telemetrics in order to analyse
engine management data even more accurately and promote the ongoing development
process. In the early 1980s BMW entered Formula 1 by supplying power units to
Brabham, bringing home the
F1 World Championship almost immediately in 1983 with Nelson Piquet at the
wheel. And after re-entering Formula 1 in the year 2000, BMW immediately moved
up to the top level of the most successful manufacturers.
The “Motorcycle Racing.
Success on Two and Three Wheels.” Room shows how BMW became the most successful
European manufacturer of compe-tition motorcycles by the end of the 1930s, setting
up countless world records
and scoring innumerable
wins in motorcycle racing. This long tradition
of motorcycle racing with success in all disciplines clearly documents the
dynamic character and standard of BMW as a motorcycle manufacturer.
Presenting the BMW 1800 TI
and the BMW 2000 TI, the “Touring Cars” Room offers wonderful examples of the
classic production-based touring car hardly different from the regular model
destined for the customer. The BMW 3.0 CSL was BMW’s first racing model with a four-valve
power unit, testing ABS
anti-lock brakes before they went into production. The BMW M3 and the
BMW M3 GTR, in turn, also offered a wide range of experience in motorsport
technology subsequently applied in the ongoing development of appropriate production
models.
BMW’s racing engines are
presented in their own area in the gallery, together with BMW’s aircraft
engines.
The Model Series House.
The “BMW 7 Series. Luxury in
its most Dynamic Form.” Room clearly proves BMW’s competence in the upper premium
class. Right from the start, the
very first forerunner of the BMW 7 Series, the BMW 335 introduced in 1939,
sets standards in terms of refinement, technology, and dynamism. With
its 90-hp six-cylinder power unit, the BMW 335 was the fastest saloon in
its class at the time.
The first BMW 7 Series to
actually bear this name entered the market in 1977, marking the highly
successful introduction of electronics in the automobile
by BMW.
The “BMW M Models. M: the
Most Powerful Letter in the World.” Room demonstrates how BMW became the
world’s first car maker in 1978 to introduce a particularly sporting and
dynamic line of models based on series production cars. The BMW M Models are a
synthesis of top performance, reliable production technology and individual
design all offered in a small, exclusive series of personalised cars.
BMW Motorsport GmbH later
to become BMW M GmbH was established in 1972 in order to build special models
for racing. And the introduction of the
M1 mid-engined sports car in 1978 marked the first BMW production model
developed by this special company together with several external partners.
The Brand House.
The next Room “Advertising Over
the Years.” is accommodated in the Brand House with the focus on BMW customer
communication. Posters, ads
and promotion films from the early years to the present day reflect both the
development of the brand as well as the development of advertising graphics and
visual language (artwork). This exhibition presents changes in society
and in the specific demands made by customers, showing that the BMW brand
stands out through continuity in its looks and its statements.
The “Encounters.
Experience and Lessons Learned.” Room documents the customer’s personal
experience with BMW cars. Contrary to the “Advertising” Room, the focus here is
on how the customer himself communicates with the BMW brand. Through their
particular popularity, for example, the BMW Isetta and the BMW 2002 stand out
from the large number of classic BMWs, representing not only classics in the
history of the automobile, but also
a special feeling of life and “Zeitgeist” in a specific period. A wide range of
private images documents the close relationship between people and their BMWs.
The “Visions. Paths into
the Future.” Exhibition Area describes BMW’s involvement in terms of
sustainability and the reduction of fuel consumption together with the
consistent improvement of performance and driving dynamics. To ensure
individual mobility also in future, BMW, together with partners in politics,
business and science, is promoting the development
of infrastructures and technologies all around hydrogen as a source of energy.
The Room presents the short- to long-term activities BMW is pursuing as
part of the BMW EfficientDynamics strategy, ranging from intelligent solutions
for overall engine management through the hybridisation of the drivetrain
all the way to the BMW CleanEnergy vision, and therefore completely avoiding CO2
emissions through the use of hydrogen.
Changing exhibitions in the Museum Bowl.
Moving from the permanent
exhibition area in the flat building of the Museum to the changing exhibition
area in the Museum Bowl, the visitor will encounter BMW’s world-famous Art
Cars. Indeed, the BMW Art Car Collection is acknowledged as a truly exceptional
line-up of “works of art rolling on wheels” unique the world over. In all, the
Collection comprises 16 cars created by
an impressive range of internationally renowned artists: Alexander Calder,
Frank Stella, Roy Lichtenstein, Andy Warhol, Ernst Fuchs, Robert Rauschen-berg,
Michael Jagamara Nelson, Ken Done, Matazo Kayama, César Manrique, A. R. Penck,
Esther Mahlangu, Sandro Chia, David Hockney, Jenny Holzer,
and Olafur Eliasson. One of the Art Cars is permanently on display in the
BMW Museum, the others are presented in other renowned museums and cultural
centres all over the world.
The first exhibition in
the Museum Bowl marking the re-opening of the
BMW Museum focuses on BMW’s Concept Cars. Reaching the topmost level of the
Bowl, the visitor will encounter a panorama projection inside the shell, this
exceptional area free of supports or pillars providing a 360o
panorama view over a wall area measuring 120 metres (393 feet) in length and up
to 6 metres (19 feet) in height, and therefore serving as another special
attraction for the visitor concluding his tour of the Museum.
Taking the escalator down
the Museum Bowl, the visitor will once again
reach the Lobby of the Museum, where he is able to buy a souvenir in the Museum
Shop or let the many wonderful impressions of his visit to the Museum flow
through his mind in the M1 Café, while enjoying the unique
view of the BMW Welt and the Munich Olympic Grounds.
5. Educational
Museum Workshops
for Children and Young People.
Serving as an Extra-Mural
Learning Encounter, the BMW Museum Combines Education with Fun and
the Past with the Future.
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The BMW Museum invites
schoolchildren to make their own discoveries and enjoy new experiences in a
unique environment. For here they are able to gather new insights and
experiences on all kinds of different subjects. The Museum’s Educational
Programme “Learning at the BMW Museum” highlights specific courses and teaching
units for schools guiding the young learner into the new subject matter and then
presenting an artistic and practical encounter.
The primary focus and
objective is to help schoolchildren develop appropriate competences and skills,
the BMW Museum Learning Programme therefore establishing an active link with
the exhibits. Particularly in the case of children and young people as of the
age of six, the actual objective is the learning experience and the way you
reach your goal. Purely factual knowledge moves into the background, with the
emphasis on various learning processes. So proceeding from this starting point,
the Museum offers schools, groups
of children and young people guided tours and workshops for 6–13-year-olds and
14–18-year-olds.
The BMW Museum promotes key skills in children and young people. The Museum’s educational activities accompanying
guided tours of the facility offer an active hands-on experience of selected
exhibits, beyond purely technical points and considerations. Indeed, the Museum
is a particularly good place to try out various approaches and teaching
strategies, to query existing assumptions and find new answers. The key
competences promoted on guided tours of the Museum and in workshops include the
individual’s personal perception, his ability to communicate, his creativity,
networked thinking,
his awareness of history and aesthetic standards.
The Museum offers
accompanied, dialogue-based tours for young people as of 14 and discovery tours
for children. The creative, practical work following such accompanied tours to
the Museum encourages participants to apply the knowledge and impressions they
have gained in their own creative activities.
The young people consider
selected exhibits from various perspectives, discussing diverse features and highlights
such as technology, scientific aspects, history, and design. Further input for
discussion is provided by texts from the early years of the automobile
presented together with the exhibits themselves. Focusing on various examples,
the young visitors experience interdisciplinary, multi-perspective and
networked features of the exhibition highlights they are enjoying. “Teaching in
the Museum” therefore becomes “Education in the Museum”, with the teaching
contents and discussions specifically geared to the knowledge and interests of
the young participants
in their respective age groups.
The “Discovery Tour“ for
children from 6–13 focuses not only on the visual presentation of and encounter
with various exhibits, but also and above all on specific questions, follow-up
considerations and creative activities. The style of communication is tailored
to children, oriented towards the participants, and highly versatile in its
methodology. As an example, the children review detailed pictures of the
exhibits, discover them in the Museum and then conduct
their own, more detailed studies and examinations.
In discovering and
discussing the exhibits, the children take on different roles – for example
that of the engineer, the designer, or the expert in history. The guided tour
of the BMW Museum clearly shows schoolchildren that technolo-gical
developments, in their entirety and in their details, are the result of
a conscious process of creativity and, at the same time, the starting point for
new ideas and concepts in the future. The tour also shows the young visitor
that design elements are dictated by specific meanings and original functions,
and therefore have their own history.
Creative, practical work
in the BMW Museum Creative Workshop follows the guided tours of the Museum for
children and young people, enabling them
to live out their impressions and the knowledge they have acquired in their own
creative processes. Clearly, this makes every visit to the Museum a particular
experience and a very personal encounter.
The first programme
following the re-opening of the Museum highlights the Collection of BMW Art
Cars, with the focus on painting cars in particular style. Schoolchildren in
the secondary grades are thus able to experience issues such as ornamentation,
symbolism and anamorphosis, while younger children in the elementary stages
focus on the fundamental design of various cars.
The learning programme in
the BMW Museum is to give children and young people as well as their teachers
and coaches an incentive for further creative work at school and at home. The
Museum’s Accompanying Educational Media, finally, help teachers in booking one
of the programmes.
Private groups of visitors
are able to purchase these media at the Museum Shop, thus also enjoying a knowledge-based
and experiential time at the Museum, either on the occasion of a family visit
or a child’s birthday. The special publica-tion “Building Bricks in Knowledge
for Young People” serves both as a guideline in the process of independent
self-discovery and as preparation/follow-up material accompanying a visit to
the Museum. And last but certainly not least, special “CreativeChildrenSheets”
likewise promote the creativity of young visitors.
With the subject matter
being clearly and visually presented on the first page of each worksheet, young
visitors are able to handle the various tasks they receive without requiring
any information and have sufficient freedom to develop their own ideas.
Constantly changing in the
course of time, the activities and encounters offered in the Creative Workshop
present new aspects time and again, promoting a creative focus on specific
subjects.
6. An
Outstanding Event Venue with
an Authentic Ambience.
The BMW Museum Offers an
Exclusive Setting for Unique Events.
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Re-opening the BMW Museum,
BMW is creating a new exhibition venue
with a truly unique ambience. Within the exceptional architecture of the Museum
and its innovative exhibition concepts, all kinds of different areas
and facilities provide an emotional and unmistakable setting for events
of all types.
The capacities of the
rooms available range from small groups in the
M1 Restaurant all the way to an occupancy of up to 340 guests in the
BMW Square. Personalised guided tours by experts through the Museum
add a further cultural highlight to events taking place in the direct vicinity
of the original exhibits. Optimum transport connections and parking facilities
right on the spot also provide ideal conditions for all kinds of events with
a very special character. And last but certainly not least, the close
connection
to the BMW Welt opened in October 2007 and BMW Plant Munich ensures additional
incentives.
The new BMW Museum
presents the history of the company, the brand, and the product in a truly
innovative, fascinating manner. With its new concept
and contents, and with its significantly larger exhibition area, the new Museum
clearly highlights the particular competence of BMW in design and engine
technology as well as refinement and innovation.
This is where dynamism,
sportiness, elegance and passion come together,
the BMW Museum with its exhibition areas thus offering a unique forum
for unforgettable events. And the various exhibitions at the Museum enrich
and supplement each event in a very special, truly unique manner.
Exceptional event areas for particular purposes and all demands.
The BMW Museum Bowl is the most
impressive facility offering the widest range of individual options in use –
and, of course, the option to hold events
in a world-famous landmark of Munich. The two upper exhibition levels
within the Bowl covering an area of 652 sq m (7,015 sq ft) and with maximum
occupancy of 200 persons are ideal for all kinds of events.
Another event venue in the
BMW Museum is to be found in the very heart of the building: the BMW Square.
Rising up steeply to a height of more than
12 metres or 39 feet, this very special area is a clear highlight in every
respect, interaction of media technology and architecture referred to as
“Mediatecture” allowing new forms of media presentation and choreographic
concepts
on an LED surface of no less than 700 sq m (7,532 sq ft). The overall area of
407 sq m (4,380 sq ft) is licensed for an occupancy of up to 340 persons.
The BMW Museum Lobby is
particularly suitable for events such as receptions, ceremonies and
presentations, especially as this is where all visitor routes and
service areas come together. The overwhelming view into the BMW Square more
than 12 metres or 39 feet in height with its modern “Mediatecture” provides a
good impression from the start of the Museum’s new architecture with its highly
innovative character.
In this case the overall
area of 200 sq m or 2,152 sq ft is for an occupancy of
up to 200 persons.
The Lobby Area also
accommodates the M1 Café of the BMW Museum,
a unique café and outdoor terrace with its outstanding view of the BMW Welt and
the adjacent Olympic Grounds also available for events.
Event organisers have the
opportunity to personally choose and determine exactly the area they would like
to use and its configuration. And to make events highly efficient and to ensure
perfect organisation in all cases, the project management of the BMW Museum is
happy to provide competent and professional support in planning and
implementing activities.
Catering services may be
provided by M Restaurant GmbH, the operator of the café, ranging from a
champagne reception all the way to an exclusive dinner.
At the same time the BMW Museum offers a wide range of services for all kinds
of events, from the catering personnel required via security all the way to
media engineers and other specialists.
The event areas are
available outside of regular opening hours from Tuesday to Friday as of 18:00
and on Saturdays, Sundays and public holidays as of 20:00. The Museum
exhibition may be opened on the occasion of such events for individual guided
tours.
7. History, Continuity, Future.
The BMW Museum
Over the Years.
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Through its innovative and
truly fascinating configuration and exhibition concept, the new BMW Museum once
again sets the benchmark in the museum world, just as it did when originally
opened in 1973. Fully integrated in the architecture and the exhibition as
such, the exceptional media technology forming the “Mediatecture“ presentation
concept is an integral part of the exhibition, helping to strengthen and
reinforce the dialogue between visitors and the exhibition itself. And through
its innovative power, the BMW Museum takes up a tradition of more than 35 years
of internationally renowned excellence in presentation.
The history of BMW is
connected directly to the present and the future of
the BMW brand. Tradition and modern achievements, the past and the future
do not exclude each other, but rather belong together as inseparable
elements – a philosophy consistently maintained by the BMW Museum in
both its architecture and contents.
Precisely this is why the
Museum as such was not built anew despite the
five-fold increase in exhibition space, the Museum Bowl protected by
the German Monuments Act and acknowledged worldwide as a landmark
of Munich being connected directly with the adjacent flat building at the
BMW Headquarters. As a result, the Museum has been significantly enlarged in
size while retaining its traditional location between the BMW Four-Cylinder
Building, the BMW Plant, and the BMW Welt.
Instead of mystifying
individual points and highlights, the BMW Museum seeks, through its
demonstration and learning concept, to present lines in develop-ment leading
from the past into the present and all the way on into the future. 125 original
exhibits – cars, motorcycles, racing and aircraft engines – impressively
illustrate the broad diversity of products, the continuity and innovation as
well as the successful development of the brand from the earliest years until
the present day, at the same time offering a convincing outlook
into the future. These lines of development authentically document the compe-tences
of the BMW brand in design, technology and corporate development over a history
of more than 90 years.
Everything started back in
1917 with the construction of aircraft engines. Then, in 1923, BMW’s Top
Management decided to build motorcycles, and the
first BMW cars followed subsequently in 1928. Particularly the reliability of
BMW engines and outstanding racing success have made BMW a world-famous and
renowned brand lauded the world over.
Ongoing innovation – the BMW Museum.
Opening the Museum back in
1973, BMW was one of the first car makers to present the brand in the overall
context of culture, technology and contem-
porary history through such an outstanding facility. Created under the guidance
of architect Professor Karl Schwanzer, the BMW Museum set new standards
at its time in treating and presenting the Company’s own history and
in the perception of technology exhibits within their overall social context.
Over the last 35 years,
the BMW Museum has been the venue of three major long-term exhibitions all of
particular quality and style in appealing to the
public: “Driving Power in Time”, “Signs of Our Times”, and “Horizons in Time”
created a clear connection and reference to society, the current Zeitgeist,
and contemporary culture.
On average, the BMW Museum
has welcomed more than 200,000 visitors
a year since 1973 and therefore ranks No 2 in the Munich museum scene, second
in popularity only to the Deutsches Museum.
Re-opening on 19 June 2008
and offering a modern and innovative
exhibition concept surrounding unique exhibits from the history of BMW,
the BMW Museum is continuing its convincing story of success.
This re-orientation,
refurbishment and expansion of the BMW Museum
was essential for several reasons: Since 1973 the Company has grown very successfully,
expanding the world over. Today BMW boasts a very broad product range with
numerous innovations in nearly all areas of technology,
and is world-famous for innovative design.
With the history of the
brand growing enormously in this process, the space offered by the original
Museum planned in the late ’60s was simply no longer sufficient to cover the
wide range of different products and the scope of
BMW history as it is known today.
Now, therefore, the BMW
Museum stands out in new glory, underlining
BMW’s unique position as a premium car maker and naturally offering the most advanced,
state-of-the-art standard in the global museum scene. Through
its modern deign, new exhibition concept and, of course, through fascinating
products, the BMW Museum again sets new standards and will therefore remain an
important highlight in Munich as a centre of culture and, above all,
a very significant tourist attraction.
The new BMW Museum expects
some 400,000 visitors a year.
8. The
Overall Experience of the
BMW Welt.
The New BMW Museum Rounds off
the Unique Presentation of the Brand at BMW’s Headquarters.
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With its re-opening, the
BMW Museum is rounding off an idea which started with the fundamental concept
underlying the BMW Welt: Now visitors can experience the BMW Plant, the BMW
Welt, and the BMW Museum one after the other, enjoying all facets of the brand
on one unique tour.
This concentration of
BMW’s assets and the huge diversity offered in the process make the brand
experience truly unique the world over, making
the authenticity and continuity, the brand history and the innovative
production and technology offered by BMW a tangible, hands-on encounter. Each
of the three locations – the Museum, the Welt, and the Plant – offers a
specific insight into the BMW brand fascinating in every respect. And acting
together, these highlights create an overall picture emphasising the unique
position and calibre of BMW on a global scale.
BMW Museum.
Where the future comes from.
The
BMW Museum was built immediately next
door to the BMW Building in 1973 and has welcomed an average of more than
200,000 visitors a year ever since. Through its concept alone, the new BMW
Museum, offering five times
as much exhibition area as the original Museum, highlights the fascinating aura
of the BMW brand based on assets such as dynamism, sportiness, and passion. No
less than 125 original exhibits, new presentation technologies, permanent and
constantly changing exhibitions, as well as new media
offer an up-to-date reference to contemporary history, transport, economic
development, and social life, as well as art and culture.
A central path guides the
visitor through time and space in the Museum, presenting a broad range of
overriding topics and individual aspects. Diverse perspectives, surprising
insights and outlooks, as well as multi-dimensional presentations enhance the
qualities of the Museum also in terms of its dramatic style.
Through the dynamic
architecture of the so-called Museum “Bowl” as well as the world-famous
exhibits and the unique diversity of originals presented on the brand and its
products, the BMW Museum thrills aficionados and visitors in general from all
over the world and has long become one of the most popular sights in Munich.
The BMW Welt.
The art of being BMW.
Through its progressive
architecture, the BMW Welt establishes a unique land-mark in Munich. The
“heart” of the BMW Welt is the individualised and highly personal delivery of
cars, with some 45,000 units delivered personally each year to customers from
all over the world. And since October 2007, the
BMW Welt has already welcomed more than one million visitors to its unique
ambience.
Apart from the exclusive
presentation of all BMW car series and motorcycles, multimedia shows and
exhibits offer an insight into research, development, design and production,
giving the visitor the opportunity to experience the BMW brand and the company
in their entirety.
The BMW Welt also boasts
an events forum with the most advanced technology for events of all kinds. The
wide range of catering services provided by the three restaurants and the café
is just as versatile as the shops at
the BMW Welt. The Junior Campus, in turn, is a unique encounter area for
7–13-year-olds, a meeting point using the latest scientific findings in
child and youth research. Here young people are genuinely able to discover
“mobility with all their senses” in a playful experience.
In a nutshell, therefore,
the BMW Welt combines the social commitment and responsibility of the BMW Group
with a clear pledge to the home of BMW.
The BMW Plant.
Passion and technology.
BMW Plant Munich is the
original BMW Group plant and combines the highest level of engineering and
innovative power with the passion of BMW’s workforce for the brand and the
company. Fully integrated into BMW’s global production network, BMW Plant
Munich builds more than 800 3 Series (Touring and Saloon models) as well as
more than 1,250 power units (straight-six, eight-cylinder gasoline and diesel
engines, M high-performance engines for the M3, the M5, and the M6, as well as
twelve-cylinder gasoline and hydrogen engines) every day.
BMW Plant Munich employs
some 9,000 associates from more than
50 countries, among them over 700 apprentices. The Plant features all techno-logies
in automobile production, with its own Press Shop, Bodyshop, Paintshop, Engine
Plant and Assembly, as well as the Toolshop, the Model Equipment and Seats
Shop, and its own Laboratory.
BMW Plant Munich is part
of BMW’s worldwide production network with no less than 23 plants in 12
countries, acting as a “window to BMW production” within the overall setting of
the BMW Welt. Individual, personalised tours
of the Plant provide a unique and authentic insight into automobile production.
9. Exhibits:
An Overview.
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Forming the focal point in
the exhibition, BMW’s original exhibits mark the entry and, at the same time,
the highlight of each individual theme. Visitors will enjoy more than 120
exhibits covering a period of nine decades – cars, motorcycles, racing cars,
engines and components illustrating the diversity, continuity, and innovative
power of the brand.
These highlights stand for
particular events and results, lines of development and successes in BMW’s
history of more than 90 years. And to maintain the high international standard
of the BMW Museum, numerous exhibits have been thoroughly and elaborately
restored with full attention to the last detail.
The following exhibits are
to be admired at the BMW Museum:
Roadsters.
BMW 3/15 PS Wartburg
BMW 315/1
BMW 328
BMW 507
BMW Z1
BMW Z3 1.8
BMW Z8
Lightweight
technology.
Chassis and suspension BMW
303
Spaceframe of the BMW 328 Kamm Racing Saloon
Body-in-white of the BMW M6
BMW 500-cc compressor motorcycle, 1949
First steps.
BMW IV
BMW R 32
BMW 3/15 DA 2 Saloon
Propeller for the BMW IV aircraft engine
Motorcycles.
M 2 B 15 engine
BMW R 63
BMW R 39
BMW R 2
BMW R 51
BMW R 75 sidecar motorcycle
BMW R 68
BMW R 25/3 sidecar motorcycle
BMW R 50/2 police motorcycle
BMW R 75/5
BMW R 100 RS
BMW R 80 G/S
BMW K 100
BMW K 1
BMW F 650
BMW R 1100 RS
BMW R 1200 C
BMW K 75 RT medical rescue service
BMW C1 Family Friend
BMW R 1100 S
Ernst Henne –
the legend.
World-record machine
BMW R 17
BMW R 37
History of
motorcycle racing.
BMW R 51 RS
Kraus/Huser sidecar motorcycle
Zeller works motorcycle, 1956
Schauzu racing sidecar motorcycle
BMW R 90 Butler & Smith Daytona
BMW G/S Paris-Dakar 1981
BMW F 650 RR Paris-Dakar
BMW K 1200 R Power Cup
The brand over
the years.
BMW Isetta 250 Standard
BMW 2002 TI
Six-cylinder
power units.
M 78a (303)
M 328 (328)
M 30 (E3/E9)
M 20 (323i–E 21)
M 50 (325i–E 36)
N 52 (NG6) (630Ci)
Alternative
drive / CleanEnergy.
BMW H2R world speed record
car
BMW 328.
BMW 328 MM Touring Coupé
Touring cars.
BMW 2000 TI
BMW 3.0 CSL IMSA
BMW 320 Group 5 (E 21)
BMW M3 Group A (E 30)
BMW M3 GTR (E 46)
History of F1.
Brabham BT 52
F1 Sauber 2006 season
The M Story.
BMW M1
BMW M3 Sports Evolution
BMW M5 E 28
BMW M635CSi
BMW M Roadster
BMW M3 CSL
M 88 power unit (series version of the BMW M1)
S 14 B 23 power unit (first-generation BMW M3)
M 88/3 power unit (first-generation BMW M5, M635CSi)
S 54 power unit (second-generation BMW M3)
S 54 B 32 S power unit (third-generation BMW M3)
Model series.
BMW 520 (first generation)
BMW 323i (first generation)
BMW 745i (first generation)
BMW 633CSi (first generation)
7 Series.
BMW 335 Saloon
BMW 502 3.2-Litre Super
BMW 3.3 Li
BMW 745i (first generation)
BMW 750i (second generation)
BMW 730d (third generation)
Art Car.
BMW 3.0 CSL Alexander
Calder
BMW Design.
BMW 328 MM Roadster
BMW 3.0 CSi
BMW R 5
BMW R 90 S
BMW Z9 Coupé
BMW K 40 Vision Model
Exterior Clay Model
Demo Model – Interior Colour and Trim
Motorcycle Clay Model
Concept cars
(Museum Bowl).
BMW 531 Prototype
BMW Turbo
BMW Z22
BMW CS1
BMW GINA
BMW X Coupé
BMW Mille Miglia Concept Car 2006
Racing engines
(gallery, upper floor).
M 10 (Brabham BT 7)
M49 (BMW 3.0 CSL)
M12/7 (Formula 2)
M12/13 (Brabham BT 52)
P85 (F1 V19 Williams)
P75 (BMW V12 LMR)
P60/B40 (V8 BMW M3 GTR E46)
P54 (R6 BMW 320i E46)
Preview area.
BMW 303
BMW 1600-2
BMW 318 (first generation)
Aerodynamics.
BMW 327/28 Coupé
Start of construction: 1 November 2006
Opening: 19 June
2008
Public opening: 21 June
2008
The BMW Museum
Experience.
No of Theme Houses: 7
No of Theme Rooms: 25
No of Exhibits: 125
Visitors expected: Approx 400,000/year
Staff: Approx
110
Shops: BMW Museums Shop
Catering: M1
Café
Event rooms: BMW
Museum Bowl, BMW Square,
BMW Museum Lobby, BMW Museum Seminar Room, M1 Café
BMW Museum Tuesday–Friday from
9:00–16:00,
guided tours: Saturdays,
Sundays and Public Holidays from
10:00–16:00
Museum Educational Programme for groups of young visitors between
6 and 13 years and 14–18 years. Beginning of programmes to be agreed
individually.
The BMW Museum
in Facts and Figures.
Area, overall:
Exhibition area: 5,000 sq m (53,800 sq ft)
Overall area, net 10,000 sq m (107,600 sq ft)
Floor area, gross 12,200 sq m (131,270 sq ft)
No of levels: Three in the permanent
exhibition area, five in the
Museum Bowl
No of rooms, overall: 25
Length of tour: Approx 1 km
LED area: 706 sq m (7,600 sq
ft)
No of light-emitting diodes: 1,765,000
No of loudspeakers: 540
No of projectors: 50
For further information and reservations, contact the BMW Welt Info Service
on 01802-118822*
(* 0.06 Euro/call from a German Telekom landline phone – Telekom AG)
E-mail: infowelt@bmw-welt.com
11. How to Get There,
Opening Hours, Admission Fees, Guided Tours.
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Offering a completely new
concept in terms of themes and contents and covering a much larger area than
before, the new BMW Museum proudly presents the competence of BMW in design and
engine technology, in refinement and innovative power. Here, dynamism,
sportiness, elegance,
and passion all come together, some 25 exhibition areas and 125 exhibits
presenting general contexts, developments, and outlooks into the future.
Through its exhibition
concept, configuration and design, the new
BMW Museum guides the visitor automatically in the right direction and along
the right lines. The visitor’s tour is a proposal to experience and enjoy the
various areas of the Museum in an ideal sequence. A complete visit to both
the permanent and regularly changing exhibits will take about two hours.
During their stay in the
Museum, visitors are able to contact the Cicerone Service provided by experts
on the history of BMW for further details and information.
Opening hours
BMW Museum.
The public opening of the
new BMW Museum will be on 21 June 2008.
Tuesday–Friday: 09:00–18:00
Saturdays, Sundays,
public holidays: 10:00–20:00
Closed: 24, 25, 26
December, 31 December 2008, and 1 January 2009.
Admission fees.
Single visitor: 12.00 Euro
Reduced admission*: 06.00
Euro
Groups of five visitors or
more: 09.00
Euro/person
Family ticket: 24.00 Euro for up to five
visitors
(family
members and first-degree relatives)
Guided tours.
To book a guided tour,
visitors must either call 01802-118822
in Germany daily from 8:00–22:00 (0.06 Euro per call from a German Telecom
landline, possibly other rates from a mobile phone) or send an e-mail to the
BMW Welt Info Service: E-mail: infowelt@bmw-welt.com.
Tickets must be picked up
30 minutes before starting the tour at the Tickets and Information Counter of
the BMW Museum. Payment may be made in cash, by EC card or by credit card.
Payment in advance is regrettably not possible.
A guided tour takes about 1 1/2 hours. Shorter tours are also available for
specific groups, depending on their individual interests. The maximum number of
visitors per tour is 15 persons.
Guided tours are available
from Monday to Friday from 9:00–16:00, and on Saturdays, Sundays and public
holidays from 10:00–16:00. Tours are available in German and English.
Public tours.
Individuals and small
groups may also participate in public tours, forming groups of up to 15
visitors per tour.
Guided tour individual
visitor: 15.00 Euro including admission
Guided tour individual
visitor,
reduced*: 07.50 Euro including admission
Exclusive tours.
Exclusive tours may also
be booked for private groups of 5–15 visitors.
For reasons of capacity it is regrettably not possible to book several tours at
the same time for larger groups. Capacity allowing, several tours may however
be booked on one and the same day.
Group tour: 150.00 Euro (all-in fee)
Group tour, reduced*: 075.00 Euro
(all-in fee)
* Admission until one hour before closing
for all visitors. Otherwise, reduced rates apply to children and students of up
to 18 years of age, apprentices, severely disabled persons with an accompanying
person, members of the armed services and conscientious objectors, social and
ecological workers in their year of training, the unemployed, old-age
pensioners, members of
BMW Clubs, the German Federal Association of Visitor Guides, journalists,
holders of a BMW Card and/or a BMW Premium Card.
Learning
programmes at the BMW Museum – special offer for children and young people.
The learning concept at
the BMW Museum seeks to present the contents
of the exhibition in a truly personal and interactive dialogue, together
with the respective messages and their specific meanings. The educational
programmes are intended to cater for the different levels of knowledge
of children and young people as well as the specific learning and teaching
objectives of specific age groups.
Following a guided tour
through the BMW Museum appropriate for their age group, children and young
people have the opportunity to give free rein to their creativity – for example
as designers – in the Creative Workshop.
The programmes distinguish
between the 6–13 and 14–18 age groups and are open to both schools and private
visitors.
Following a learning
programme at the Museum, children may celebrate their birthday at the Creative
Workshop, either using the on-site catering services
or consuming their own food and drinks.
The Museum learning
programme is available for groups from 10–30 visitors.
It is not possible to combine various groups of this kind with one another.
Admission fee materials. 6.00 Euro/person incl accompanying
Events.
The fascinating backdrop
of the BMW Museum may also be used for evening events. For further information,
just e-mail events.museum@bmw.de
or call 01802-118822
in Germany (0.06 Euro per call from a German Telecom landline, possibly other
rates from a mobile phone).
House rules.
Pets and animals are not
allowed in the BMW Museum. The house rules are presented in the Museum Lobby.
How to get
there, parking.
Public short-haul
passenger transport.
The BMW Museum may be reached conveniently on the following public short-haul
passenger transport lines in Munich:
Underground (U-Bahn): U3 to Olympic Centre (Olympiazentrum).
City bus (Stadtbus): 50, 173, 174 or Metrobus 51 to the
Olympiazentrum Busbahnhof (Olympic Centre Bus Station).
Tram: 27 to Petuelring.
Parking.
Cars and motorcycles.
Visitors coming by car or motorcycle will find parking space around the Museum
building, for example in the BMW Welt underground garage (please note the rates
payable), in the BMW Four-Cylinder Building car park, and in the Olympic
Grounds parking area. Further parking space for motorcycles is available
free-of-charge on the entry ramp leading to the underground garage. The Museum
itself does not offer parking space.
Buses.
Buses are not able to park in the underground garage of the BMW Welt. Parking
space for buses is however available in the Olympic Grounds parking area and at
other locations nearby.
Bicycles.
Bicycle parking space is available to the north of the BMW Welt just opposite
the Olympiazentrum Underground Station.
Parking fees in
the BMW Welt underground garage.
First and second hour: 1.50
Euro.
Each additional hour:
1.00 Euro.
Max daily rate: 10.00 Euro.
Opening hours
BMW Welt underground garage.
Workdays from 6:30–24:00.
Weekends from 8:00–24:00. |