AutoTrader Driving Challenge @ The British Motor Show

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                                                                                 14
July 2008

MEN VS
WOMEN � WHO IS THE BETTER DRIVER?

AUTO
TRADER�S GREAT BRITISH DRIVING CHALLENGE!

Auto Trader, the UK�s no 1 motoring website and magazine, is
launching a new challenge to find the UK�s best motorist and dispel some
of the myths and stereotypes around driving!

According to research from Auto
Trader amongst nearly 21,000 UK motorists, outdated myths are still prevalent,
with 40% still believing that men are generally better drivers than women and
that old drivers are the worst (100%), followed by young drivers (83%), van
drivers (82%), taxi drivers (70%) and bus drivers (30%).

BMW owners are deemed to be the
worst drivers on the UK�s roads according to a massive 45% of respondents,
followed by Subaru drivers (23%), Mercedes-Benz drivers (22%), Land Rover
drivers (20%) and Porsche drivers (18%), with �Sunday drivers� classed as the
worst type of driver, followed by �rush-hour drivers� (46%).

ITV�s Police, Camera, Action! Programme
(7^th July 2008) recently asked motorists from five different
stereotypes to retake
the current driving test, as judged by the former chief driving instructor for
Great Britain. Shockingly, the white van driver, OAP, school run mum, boy racer
and a sales rep all failed the test!

In light of this new research,
Auto Trader has launched its Great British Driving Challenge to sort out the
fact from the fiction when it comes to driving stereotypes once and for all!

The Auto Trader Great British
Driving Challenge is a 35 question quiz all about driving, which puts you
against the clock and other drivers � compare yourself to other motorists on a
real-time leaderboard comparing you to other drivers in various age groups, UK
regions, other car marque owners and even star-sign groups, as well as
stereotypes � are you a better driver than the average white van man? Are you a
responsible young driver and are sick of having an unfairly bad reputation?
Take the Auto Trader Great British Driving Challenge and find out once and for
all how your driving fits in with the average Great British driver!

All the
entrants of the Auto Trader Great British Driving Challenge will be entered into
a prize draw to win one of 5 Apple Parrott 3200LS hands-free car kits and the
winner will walk away with a brand new Apple Mac Book laptop!

The Auto Trader Driving Quiz is exclusively available at this
year�s British International Motor Show on the Auto Trader stand, (N116, North
Hall) from 24^th July 2008. 

Auto
Trader makes the world of cars easy, with a one-stop-shop of all things
motoring � from new and used cars to insurance and finance � along with advice
and solutions to help reduce the cost of motoring for everyone. 

- Ends -

Notes to
Editor:

With 13 regional Auto
     Trader magazines across the UK
     and the Republic
      of Ireland, and an
     expanding online presence through AutoTrader.co.uk, the brand is building
     a competitive position across all effective channels including print, the
     web and WAP.

�        
Auto Trader is owned by Trader Media Group, which
also publishes market-leading niche titles such as Top Marques, Bike Trader,
Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers
Trader, Auto Freeway � all with the largest reach in their sectors, through
magazine readership and web visitors.

Trader Media Group
     publishes almost 70 titles every week with a combined circulation of 1.5
     million and has leading websites for its top titles.

Trader
     Media Group, a division of Guardian Media Group, employs over 3,900
     people across 40 locations in the UK,
     Ireland, Holland, Italy
     and South Africa.  The Group is looking to expand on its
     winning formula: developing a one-stop-shop for motorists; giving trade
     customers the opportunity to choose all effective channels to market;
     building the service and relationship with dealers and manufacturers; and
     strengthening its portfolio of automotive and specialist classified
     titles.

Trader Media Group is
     jointly owned by Guardian Media Group and Apax Partners, with GMG as the
     majority shareholder.

For further information, please contact:

Karen Hughes/Caroline Burnell

The Drum Consultancy

Tel:               020
7025 8044

Fax:            020
7025 8100

Email:         karenh@drumbeat.co.uk 