Intel & BMW Sauber F1 Partnership

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   from bmw-motorsport.com

 15.12.2005

Intel becomes a partner of the BMW Sauber F1 Team.

The technology enterprise Intel, headquartered in the USA, is to be a
new partner of the BMW Sauber F1 Team, which makes its debut in the
2006 FIA Formula One World Championship.

The BMW Group and Intel have agreed on a comprehensive partnership. It
spans a strategic technology partnership for the development of BMW�s
worldwide IT infrastructure as well as shared marketing activities.

Prof. Dr. Burkhard G�schel, BMW Group Board Member for Purchasing and
Development, noted: �Like the BMW Group, Intel also sets the highest
standards of performance, innovation and quality for its products. For
both companies, technological leadership is a fundamental goal. Our
methods of systematically turning ideas into innovative products will
be excellently supported and complemented by Intel�s innovative
technology and highly efficient solutions. This partnership stands to
benefit our IT, our customers and our Formula One team.�

Eric Kim, Senior Vice President and Chief Marketing Officer of Intel,
said: �This comprehensive agreement brings together two of the most
admired and innovative brands in the world. Intel�s technology and
BMW�s prowess in the automotive sector are a powerful combination.
Intel and BMW intend to collaborate heavily on the IT technology and
marketing side as our brands are very dynamic and innovative. With
Intel as the Official Corporate Partner of the BMW Sauber F1 Team, the
Intel brand will reach hundreds of millions of passionate fans
worldwide each year � fans who appreciate the critical role that
technology plays in Formula One. Intel will infuse the BMW Sauber F1
Team with its technology � technology that we believe will support the
team�s performance.�

�Formula One,� added BMW Motorsport Director Prof. Dr. Mario Theissen,
�is a high-tech discipline. It demands the control and coordination of
hundreds of parameters simultaneously and the precise execution of
every step. Cutting-edge technology is a crucial success factor, and
BMW has accepted the challenge. We are delighted that a strong partner
such as Intel has done likewise in collaboration with us.�

As part of this long-term strategic technology partnership, BMW � with
Intel�s backing � will implement a global standardisation of its IT
infrastructure in BMW data centres and equip its franchise partners and
facilities around the world with innovative IT systems.

In addition to these measures, BMW will support the increased mobility
of employees throughout the Group with laptops featuring Intel�
Centrino� mobile technology systems, as well as extending the use of
Intel-based PDAs.

The two companies have also agreed on the joint development of an open
standard for the integrated operation of mobile devices (including
mobile phones, portable music players and PDAs) in vehicles built by
the BMW Group.