Daimler, BMW discuss sharing componentsBy JOE McDONALD
BEIJING (AP) — Daimler AG, the maker of Mercedes-Benz cars, is
discussing sharing components and technology development with rival BMW
AG, Daimler CEO Dieter Zetsche said Sunday.
The luxury automakers
see each other as direct competitors, and the possibility of
cooperation reflects the intense pressure on automakers to cut costs
amid slow sales growth in the United States and Europe.
"We are
discussing potentially sharing components. And this might make sense
specifically in regard to new technologies," Zetsche told reporters at
the Beijing auto show.
Daimler, based in Stuttgart, Germany, and
BMW in Munich, might consider jointly investing in basic research but
no agreements have been reached, Zetsche said. He gave no other details.
China,
the world's second-largest auto market, has been a bright spot for
Daimler and other automakers, with overall sales forecast to grow at
least 15 percent this year. U.S. sales are expected to decline this
year, while those in Europe and Japan are flat.
In China, Daimler
says its first-quarter sales soared 42 percent from the same period
last year to 8,661 vehicles. The company says China is the No. 2 market
for its S-class sedans after the United States, accounting for
one-third of sales.
On Sunday, Zetsche was joined onstage by
Chinese film star Zhang Ziyi as Mercedes showed off its newest sport
utility vehicle, the GLK, which goes on sale in China next year.
"We know it's a big, growing market" for such vehicles, Zetsche said.
Mercedes
produces its midsize E-class cars and smaller C-class cars in China in
a joint venture with a state-owned automaker. But Zetsche said it has
no plans to respond to rising costs in Europe by exporting Chinese-made
cars or components there.
However, he said, "tomorrow the situation might be different" as the quality of Chinese components improves.
Mercedes
plans to add 20 new dealerships in China this year, raising the total
to 120, said Ulrich Walker, the chairman of Daimler Northeast Asia Ltd.
Walker
said Mercedes will start selling its two-seat Smart minicar in Beijing,
Shanghai and other major Chinese cities next year. The company says the
car is available in 37 countries.
The company also plans to start
selling a gas-electric hybrid version of its M-class sedan in China
late next year, Zetsche said.