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    Posted: 27-April-2009 at 21:51
BMW GROUP U.S. DIVISION REPORTS MARCH 2009 SALES
01/04/2009

BMW Group sales in the U.S. (BMW and MINI combined) down by 22.9 percent. Jim O’Donnell: “Sales stronger than expected, but no celebrating.”

The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 21,125 vehicles, a decrease of 22.9 percent over the 27,404 vehicles sold in the same month of 2008. For the first quarter, The BMW Group also reported a year-to-date sales volume of 51,244 vehicles, down 25.2 percent, compared to 68,529 vehicles sold in the same period a year ago.

BMW Brand Sales
Sales of BMW brand vehicles decreased 24.2 percent in March for a total of 17,520 vehicles compared to 23,115 vehicles reported in the same month a year ago. Year-to-date, BMW brand sales were down 26.8 percent, to 42,731 vehicles compared to 58,365 vehicles sold in the same period of 2008.

“In March, we saw a mixed cocktail of good, bad and ugly signals in the market and for us, I'm happy to say we're starting to see a bit more of the good,” said Jim O’Donnell, President of BMW of North America, LLC.  "Our sales were stronger than expected back at the beginning of the month and a bit of spring lift puts us in the premium market lead in March and the first quarter as well. No celebrating, however, because further loosening of the credit reins is needed to see even more buying action."   

Over the next months, BMW of North America expects sales to be bolstered by new products coming to market. The fifth generation of the BMW 7 Series went on sale in the U.S. in March and the new BMW Z4 will arrive at U.S. dealerships in May.

See additional video commentary by Wayne Orchowski, Vice-President, BMW Sales, BMW of North America, LLC, regarding BMW’s performance in March.

BMW Automobile Sales
BMW’s automobile sales are down 23.2 percent in March to 14,767 versus 19,231 in the same month of 2008. Year-to-date sales also decreased 25.8 percent, to 34,240 automobiles compared to 46,153 in the first three months 2008.

BMW Sports Activity Vehicle Sales
Sales of BMW Sports Activity Vehicles decreased 29.1 percent in March to 2,753 vehicles over the 3,884 sold in the same month a year ago. Year-to-date, sales of BMW Sports Activity Vehicles were down 30.5 percent, to 8,491 vehicles compared to 12,212 sold in the same period a year ago.

MINI Brand Sales
MINI USA reported sales of 3,605 automobiles, down 15.9 percent from the 4,289 cars sold in March 2008. For the first quarter, MINI USA also reported sales of 8,513 automobiles, a decrease of 16.2 percent, compared to the 10,164 cars reported in March 2008.

"Like the swallows from Capistrano, we're seeing March bring some life to our segment," said Jim McDowell, Vice-President of MINI USA.  "MINI sales are still tracking below last year but the gap has remained stable throughout the first quarter, and more people are configuring cars on the internet – all signs of cautious optimism that the traditional spring lift will happen again this year.”

The new MINI Cooper and Cooper S Convertible are the latest additions to MINI’s product line-up in the U.S. Both products arrived at MINI dealerships last month. This month, the MINI John Cooper Works Convertible follows.

Table: Sales BMW of North America, LLC, March 2009



March 2009

March

2008

%

YTD

2009

YTD 2008

%

BMW brand

17,520

23,115

-24.2

42,731

58,365

-26.8

   BMW passenger cars

14,767

19,231

-23.2

34,240

46,153

-25.8

   BMW light trucks

   (SAVs)

2,753

3,884

-29.1

8,491

12,212

-30.5

MINI brand

3,605

4,289

-15.9

8,513

10,164

-16.2

TOTAL Group

21,125

27,404

-22.9

51,244

68,529

-25.2





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Post Options Post Options   Thanks (0) Thanks(0)   Quote kbannon Quote  Post ReplyReply Direct Link To This Post Posted: 27-April-2009 at 21:53
BMW Group with 126,375 deliveries (worldwide) in March
07/04/2009

Sales decrease of 17.2% smaller than in previous months
New MINI Convertible off to an excellent start

In March the BMW Group’s sales performance was again impacted by the global economic and financial crisis. In the month under review the BMW Group delivered 126,375 (prev.yr.: 152,586 / -17.2%) vehicles worldwide. Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing: “The 17.2% decrease in March was smaller than in previous months. We have seen some encouraging signs in key markets like the United States and Germany. However, it is still too early to talk about a global turnaround.”

The BMW brand sold 104,417 vehicles in March, and was thus 17.0% below the level of 125,745 vehicles sold in the same month last year. MINI sales were also 18.5% lower at 21,888 units (prev.yr.: 26,841). The Rolls-Royce brand sold 70 cars over the past month (prev.yr.: 85 / -17.6%).

In the first quarter, global sales of the BMW, MINI and Rolls-Royce brands decreased by 21.2% to 277,264 (prev.yr.: 351,787) vehicles. Deliveries of the BMW brand were down 20.5% at 233,498 (prev.yr.: 293,550) vehicles. MINI sales were 24.9% lower at 43,592 units (prev.yr.: 58,054). Over the first three months of the year Rolls-Royce Motor Cars handed over 174 automobiles to customers (prev.yr.: 183 / -4.9%).

In the BMW Group’s largest retail market, the United States, BMW and MINI sales declined 24.2% and 15.9% respectively in March, and thus performed considerably better than the overall market, which shrank by around 37%. With 17,520 (prev.yr.: 23,115) sales in March and 42,731 (prev.yr.: 58,365) sales for the year to the end of March, BMW for the first time moved ahead of its competitors to take the top position in the premium segment. The fifth generation of the BMW 7 Series has now been available in the U.S. since March. It will continue to boost sales throughout the rest of the year in what has traditionally been this series’ most important market.

The BMW Group’s sales have performed better in Germany than in other high-volume markets. 55,836 vehicles were delivered to customers (prev.yr.: 64,283 / -13.1%) in the first quarter. March’s 1.1% decrease painted a more positive picture. MINI in particular managed to make strong sales gains of 26.2% in Germany in the month under review – partly thanks to the new MINI Convertible which rejoined the model range as its third version in March. Orders for the new open-topped MINI version are exceeding expectations. Attractive new entry-level engine options for the MINI One with 55 kW/75HP (128g CO2/km) and the Clubman One with 75 kW/95HP (130g CO2/km) have also boosted sales. The BMW brand made gains in Germany in March with both its largest and smallest series. The BMW 1 Series increased sales by 8.7% to 7,029 (prev.yr.: 6,467) vehicles, while deliveries of the new BMW 7 Series climbed 109.2% to reach 617 (prev.yr.: 295) vehicles in the month under review. Ian Robertson: “Our model-wide fuel savings program Efficient Dynamics is a definite success story and continues to convince more and more customers – whether it be in a BMW 1 Series or in a 7 Series.”

The BMW Group remained on its growth path in China, India and Brazil in the first quarter. In China the company delivered 13.8% more vehicles (16,580 / prev.yr.: 14,574) in the first three months of the year. India made gains of 15.1% to reach a total of 992 deliveries (prev.yr.: 862); in Brazil the number of vehicles delivered to customers in the first quarter rose 12.7% to 717 units (prev.yr.: 636). Among the so-called BRIC countries only Russia experienced a slight decline in sales volume of -0.6% from January to March. The BMW Group delivered a total of 4,184 automobiles in Russia in the period under review (prev.yr: 4,211).

BMW Motorrad was unable to match the level of last year’s first quarter. Sales were 18.1% lower at 17,232 units (prev.yr.: 21,046). 9,100 motorcycles were delivered to customers in March – 18.0% fewer than in the same month last year (11,093).


BMW Group sales in/up to March 2009 at a glance
In March 2009 Comp. with previous year Up to and incl. March 2009 Comp. with previous year
BMW Group Automobiles 126.375 -17.2% 277,264 -21.2%
BMW 104,417 -17.0% 233,498 -20.5%
MINI 21,888 -18.5% 43,592 -25.1%
Rolls-Royce 70 -17.6% 174 -4.9%
BMW Motorcycles 9,100 -18.0% 17,232 -18.1%
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