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road safety ads

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URL: http://www.bavarian-board.co.uk/forum_posts.asp?TID=37090
Printed Date: 03-May-2024 at 13:19


Topic: road safety ads
Posted By: dryle
Subject: road safety ads
Date Posted: 03-May-2007 at 13:57
anyone seen the new road safety ad where the couple are pinned to the wall. do these ads actually work as there seems to be no let up in the amount of carnage on the roads.

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Dave Ryle


"The power of accurate observation is commonly called cynicism by those who have not got it." -- George Bernard Shaw



Replies:
Posted By: The blue bullet
Date Posted: 03-May-2007 at 14:48

The jury is out on whether these shock ads work or not but they do guard against complacency, I mean they are memorable and do get people talking about them. The subject of road death so tough to talk about without these types of ad.

Tough subject, I think I need a smoke!! (yes I know, squeezing horrible gak from my arteries!)

 



Posted By: Daveco
Date Posted: 03-May-2007 at 16:49
These adverts don't work, all people do is switch to another channel, maybe watch it twice at the most, and get ***** off at how unrealistic it is. All the police have to do is police the right roads. Go where the accidents are. The poorly lit, badly surfaced country roads, or put police cars outside pubs. This isn't going to happen though, because it has been made perfectly clear all the government are interested in is filling their coffers by catching law abiding drivers doing 65 in a 60km/h zone on a well lit dual carriageway. And because for some reason we place the right to drink and drive over the right to safety. And how have they not copped on that making it legal for provisional license drivers to drive without an accompanying full license holder is bloody dangerous?




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past-01 318ci auto, '01 318ci
present-'04 325ci sport
future-no house and a 5 car garage


Posted By: dryle
Date Posted: 03-May-2007 at 16:56

i remember a few years ago one where a guy picks up his girlfriend and goes for a drive, starts overtaking dangerously flashing cars in front and she was telling him to stop. he was screaming abuse at some lad who didnt go faster than him on a country road and there was a car waiting to turn right with a child kneeling in the back of the car looking out the window and was thrown like a rag doll, horrific.

has anyone else noted that most of the ads that portray this are young people ie early 20's max.



-------------
Dave Ryle


"The power of accurate observation is commonly called cynicism by those who have not got it." -- George Bernard Shaw


Posted By: larzyh
Date Posted: 03-May-2007 at 18:19

On Dryle's final point; yes and they are the ones who will take the least notice of the ads.

On Daveco's comment on enforcement; I drive a good bit on the dual-carriageway between Limerick city and Adare and the Gardai are usually out when the sun shines on the long straights shooting fish in a barrel. I have never seen an accident on this stretch of road and it certainly is not because of their enforcement, rather that dual-carriageways are safe roads. The Gardai should stop parading the official line that speed checks are only done with safety in mind on dangerous roads when they obviously still pursue this blatant profiteering (or quota chasing). Rant over!

Larzyh.



Posted By: Ben O Brien
Date Posted: 03-May-2007 at 18:37

Originally posted by Daveco Daveco wrote:

These adverts don't work, all people do is switch to another channel, maybe watch it twice at the most, and get ****** off at how unrealistic it is. All the police have to do is police the right roads. Go where the accidents are. The poorly lit, badly surfaced country roads, or put police cars outside pubs. This isn't going to happen though, because it has been made perfectly clear all the government are interested in is filling their coffers by catching law abiding drivers doing 65 in a 60km/h zone on a well lit dual carriageway. And because for some reason we place the right to drink and drive over the right to safety.

What he said... ^^^^^^^



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99' 740iL   
99' 728i Sport
98' E39 M5 - Avus Blue, Dec Car!
96' M3 Saloon - Estoril Blue
94' M3 3.0 Convertible
91' E34 M5 - 3.6, Macau Blue

*E36 M3's Breaking*


Posted By: flyingalexf68
Date Posted: 03-May-2007 at 19:06
I do get ****** off at how unrealistic it is. In relation to the newest ad thats
on tv now, when has that scenario ever happened? Does the guy in the CIVIC
pull his handbrake on? What the hell? It might be worth their while focussing
on how simple most accidents are. Young guy driving at an inappropriate
speed goes around a corner and splat. All over.



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1995 e36 3.0 M3 Coupe, Daytona Violet, AP Racing BBK, CCFL Angel Eyes, M3 Spoiler, M-Tec 3 Steering Wheel.   
2000 530d Steptronic, Poverty Spec, 18" Alloys.


Posted By: beemerchris
Date Posted: 03-May-2007 at 20:37

Agree with all of you they miss the point and lead to stereo typing of the young testosteron soaked unresponsible driver. The rolling of the car is done so people take any notice at all as we are all filled up with horror pictures we dont give any real notice anymore otherwise.

The lobbying of the "publicans" prevents the gards from getting the go ahead for check points outside there premises ......



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Chris
3rock-Car-Electronics-Services

Cars.:
e34 540t 6sp
e24 635csi


Posted By: b318isp
Date Posted: 04-May-2007 at 13:16
I think the ads have a minor affect. This is because:

1. Those who drive most dangerously are least influenced by these ads. Their motivation to drive dangerously is not countered sufficiently by their preception of risk.

2. Most people suffer from the "it will never happen to me" syndrome. They see gory ads and may be disturbed by them, but the do not make the connection to their own behaviour. We often think that everyone else is a worse driver than ourselves!

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http://www.esatclear.ie/~bpurcell/index.html - My E30 318is Site


Posted By: m3sport
Date Posted: 05-May-2007 at 00:12
I dont think the ads should be this strong, that new one is shocking to watch.  Very disturbing really is. Had 2 gils killed in family, and any time the add is on it upsets my parents dearly so much to the fact they get physically sick.  I think the road safety authority fail to realise the heart eshe these ads cause, wheres the fairness in reminding familys that have lost loved ones and brining it all right back.  I do agree with the thinking behind the idea, but im not quiet sure they should be so graphic. 

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I miss my m3.......


Posted By: 635CSi
Date Posted: 05-May-2007 at 10:23
The ad is supposed to be about speeding, but really how the crash happened was dangerous overtaking and a dog ran out in the middle of the road. It is very horrific I feel and it would scare the life out of a child. Also, did you notice how overenthusiastic the judge sounded in the court??

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Posted By: gjoconnor92
Date Posted: 05-May-2007 at 11:12

Originally posted by 635CSi 635CSi wrote:

It is very horrific I feel and it would scare the life out of a child. 

Maybe the ad will have an effect in a few years time when that child is a driver.

It is very hopeful to expect the ads to have an instant effect.



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Gerard O'Connor

1989 E30 320i for track day use
1972 2002 competition car project (delayed!!)
http://homepage.eircom.net/~goconnor/Fvee1/FVee.htm - Sheane Formula Vee
mailto:bmw2002_92@yahoo.ie - My e-mail


Posted By: irelandoffline
Date Posted: 06-May-2007 at 22:33
An ad that spring to mind, where a schoolboy is texting a schoolgirl walking home. The boy walks out into the middle of the road and gets hit by a Ford Transit. It's all very graphic with the boys head hitting the ground and blood all over the place.

My point is this. The ad is basically for drivers to slow down and be careful of pedestrains. Sure the ad should have been about the Green Cross Code, not slowing down.

If any of you can remember the ad, the boy just strolled across the road, not looking at where he was going or anything. What do people think is that it's always the drivers fault. If your going to walk across the road like that you deserve what happens to you. It's a friggin' road, with cars and trucks and vans driving on it. Did he not even here the Transit coming?

WHERE ARE ALL THE ADS ABOUT THE GREEN CROSS CODE GONE?

There's a reason for pedestrian crossings, lollipop ladies, and traffic lights : to stop traffic.

Rant over.


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E39 Black, DSG off.



http://www.elara.ie - elara.ie - http://www.boards.ie - boards.ie


Posted By: thepits
Date Posted: 06-May-2007 at 23:35

Originally posted by irelandoffline irelandoffline wrote:

WHERE ARE ALL THE ADS ABOUT THE GREEN CROSS CODE GONE?



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Cats know your every thought.

But don't care.


Posted By: m3sport
Date Posted: 07-May-2007 at 02:50
Sorry, have to agree with irelandoffline.  The driver is always deemed wrong.  A drunk walked out in fron of someone i know, and he killed him stone dead.  It was clearly the drunks fault, but it still had to go to court to return a verdict.......My point, is that, the driver is always asumed wrong without thought.

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I miss my m3.......


Posted By: kbannon
Date Posted: 07-May-2007 at 09:27
Originally posted by irelandoffline irelandoffline wrote:

An ad that spring to mind, where a schoolboy is texting a schoolgirl walking home. The boy walks out into the middle of the road and gets hit by a Ford Transit. It's all very graphic with the boys head hitting the ground and blood all over the place.

My point is this. The ad is basically for drivers to slow down and be careful of pedestrains. Sure the ad should have been about the Green Cross Code, not slowing down.

If any of you can remember the ad, the boy just strolled across the road, not looking at where he was going or anything. What do people think is that it's always the drivers fault. If your going to walk across the road like that you deserve what happens to you. It's a friggin' road, with cars and trucks and vans driving on it. Did he not even here the Transit coming?

WHERE ARE ALL THE ADS ABOUT THE GREEN CROSS CODE GONE?

There's a reason for pedestrian crossings, lollipop ladies, and traffic lights : to stop traffic.

Rant over.
Instead of a teenager, think of a toddler. Should they know the green cross code?
As for the adverts, I  think its a disgrace that they aren't being shown!


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Current: 2009 E60 520d "Sport" tractor
Previous: 1989 E30 320i SE
1997 E39 523i
2003 E39 525i Sport Individual


Posted By: flyingalexf68
Date Posted: 07-May-2007 at 10:47
There's a campaign to get the green cross code back into schools and on
kids tv again. And the ad with the boy getting hit by the Transit van is
basically to show drivers that teenagers and the like may have other
things on their mind and are likely to walk out in front of you without
looking so slow down. The van was going fairly fast but maybe not more
the 50kph. I drive past two schools in Leixlip all the time. One secondary
and one primary on the Celbridge road near the Maxol station. The
Primary has the lollipop lady and parents everywhere but I drive past very
very slow when the kids are out just in case. The secondary school kids
will walk out in front of you all the time, so again I drive past there at
maybe 10-20kph. There are parked cars all over the place too. Thats
where the real danger is. Yet you still see cars and vans trying to drive
past at 50kph or more, beeping at the kids. Then you drive further up
that same road, past all the houses, over the motorway bridge where the
road is very quiet and wide with good surface and get nabbed by a Garda
for speeding outside Hewlett Packard because it's still a 50kph limit.

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1995 e36 3.0 M3 Coupe, Daytona Violet, AP Racing BBK, CCFL Angel Eyes, M3 Spoiler, M-Tec 3 Steering Wheel.   
2000 530d Steptronic, Poverty Spec, 18" Alloys.


Posted By: beemerchris
Date Posted: 07-May-2007 at 14:38

Them parked cars (most likely the 4x4 from the mums on the school run will make it impossible for a car to stop in time.

Try it with a mate standing behind a van with a pylon and he trows it on the street when you 3 to 5 meters away you will hit it doing 50km/h so it cant be the drivers fault.

IIRC there where two ads at that time one was the guy in his Renault looking after a bird while driving hence hitting mother and child and he got arrested for it in the ad. The van guy didn't so my understanding was that the ad was intended to make pedestrians aware of thew dangers in traffic as he clearly broke the green code all the way



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Chris
3rock-Car-Electronics-Services

Cars.:
e34 540t 6sp
e24 635csi


Posted By: kbannon
Date Posted: 07-May-2007 at 21:24
Originally posted by beemerchris beemerchris wrote:

Them parked cars (most likely the 4x4 from the mums on the school run will make it impossible for a car to stop in time.


The onus is on the driver to drive at a speed where they can stop in time if they need to. 


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Current: 2009 E60 520d "Sport" tractor
Previous: 1989 E30 320i SE
1997 E39 523i
2003 E39 525i Sport Individual


Posted By: thepits
Date Posted: 07-May-2007 at 22:13

Originally posted by dryle dryle wrote:

anyone seen the new road safety ad where the couple are pinned to the wall. do these ads actually work as there seems to be no let up in the amount of carnage on the roads.

ahum! back on topic please?



-------------
Cats know your every thought.

But don't care.


Posted By: kbannon
Date Posted: 07-May-2007 at 22:43
for those that haven't seen the new ad: http://www.youtube.com/watch?v=eJ8oCq8hXps - http://www.youtube.com/watch?v=eJ8oCq8hXps

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Current: 2009 E60 520d "Sport" tractor
Previous: 1989 E30 320i SE
1997 E39 523i
2003 E39 525i Sport Individual


Posted By: dryle
Date Posted: 08-May-2007 at 08:46

Originally posted by irelandoffline irelandoffline wrote:


If any of you can remember the ad, the boy just strolled across the road, not looking at where he was going or anything. What do people think is that it's always the drivers fault. If your going to walk across the road like that you deserve what happens to you. It's a friggin' road, with cars and trucks and vans driving on it. Did he not even here the Transit coming?

WHERE ARE ALL THE ADS ABOUT THE GREEN CROSS CODE GONE?


i think that ad was for pedestrians to be more aware of road conditions, there is a sort of green cross code ad in cartoon mode with hedgehogs.

bring back the dog from wanderly wagon for the kids, the amount of times i have had to pull my 6yr old up about looking for cars when he is out playing.



-------------
Dave Ryle


"The power of accurate observation is commonly called cynicism by those who have not got it." -- George Bernard Shaw


Posted By: kbannon
Date Posted: 08-May-2007 at 09:04
I couldn't find the Judge ad but I found this one:
http://www.youtube.com/watch?v=PEssgMQ1O_k - http://www.youtube.com/watch?v=PEssgMQ1O_k

http://pages.ebay.ie/judge/ - Incidentally, Judge was (is?) used by ebay...



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Current: 2009 E60 520d "Sport" tractor
Previous: 1989 E30 320i SE
1997 E39 523i
2003 E39 525i Sport Individual


Posted By: flyingalexf68
Date Posted: 08-May-2007 at 19:27
Originally posted by kbannon kbannon wrote:


Originally posted by beemerchris beemerchris wrote:

Them parked cars (most likely the 4x4 from the
mums on the school run will make it impossible for a car to stop in time.


The onus is on the driver to drive at a speed where they can stop in
time if they need to. 


More accurately, you have to be able to stop in the distance that you can SEE
to be CLEAR, not assume to be clear.

-------------
1995 e36 3.0 M3 Coupe, Daytona Violet, AP Racing BBK, CCFL Angel Eyes, M3 Spoiler, M-Tec 3 Steering Wheel.   
2000 530d Steptronic, Poverty Spec, 18" Alloys.


Posted By: b318isp
Date Posted: 10-May-2007 at 13:28
Originally posted by m3sport m3sport wrote:

Sorry, have to agree with irelandoffline.  The driver is always deemed wrong.  A drunk walked out in fron of someone i know, and he killed him stone dead.  It was clearly the drunks fault, but it still had to go to court to return a verdict.......My point, is that, the driver is always asumed wrong without thought.


Without any offence to you or your friend intended, there is a principle in law that those in a position of responsibilty or control (e.g. a driver) has an additional duty of care to the vulnerable (e.g. a drunk, a child). The misdemeanor of being drunk, unattentive or being ignorant will always be seen to be a lesser fault than (accidental) injury or death.

I once was told by an advanced driving instructor that the sign of a good driver was their ability to predict, take account of and adapt to the poor driving of others. I guess that could extend to pedestrians as well.

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http://www.esatclear.ie/~bpurcell/index.html - My E30 318is Site


Posted By: beemerchris
Date Posted: 10-May-2007 at 13:38
Originally posted by flyingalexf68 flyingalexf68 wrote:

Originally posted by kbannon kbannon wrote:


Originally posted by beemerchris beemerchris wrote:

Them parked cars (most likely the 4x4 from the
mums on the school run will make it impossible for a car to stop in time.


The onus is on the driver to drive at a speed where they can stop in
time if they need to. 


More accurately, you have to be able to stop in the distance that you can SEE
to be CLEAR, not assume to be clear.

I'm sure you mean reasonable as you can not be expected to look trough a car or van parked at the roadside. Otherwise passing pedestrians who don't make eye contact means slow down to 20km/h or so as if one just steps on the road that's it if you hit him you would be at fault?



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Chris
3rock-Car-Electronics-Services

Cars.:
e34 540t 6sp
e24 635csi


Posted By: dryle
Date Posted: 10-May-2007 at 14:01
Originally posted by beemerchris beemerchris wrote:

Originally posted by flyingalexf68 flyingalexf68 wrote:

Originally posted by kbannon kbannon wrote:


Originally posted by beemerchris beemerchris wrote:

Them parked cars (most likely the 4x4 from the
mums on the school run will make it impossible for a car to stop in time.


The onus is on the driver to drive at a speed where they can stop in
time if they need to. 


More accurately, you have to be able to stop in the distance that you can SEE
to be CLEAR, not assume to be clear.

I'm sure you mean reasonable as you can not be expected to look trough a car or van parked at the roadside. Otherwise passing pedestrians who don't make eye contact means slow down to 20km/h or so as if one just steps on the road that's it if you hit him you would be at fault?

or worse some stupid, ignorant neanderthal who pushes a buggy/pram out from behind a parked car.



-------------
Dave Ryle


"The power of accurate observation is commonly called cynicism by those who have not got it." -- George Bernard Shaw


Posted By: irelandoffline
Date Posted: 10-May-2007 at 14:24
Originally posted by kbannon kbannon wrote:

for those that haven't seen the new ad: http://www.youtube.com/watch?v=eJ8oCq8hXps - http://www.youtube.com/watch?v=eJ8oCq8hXps


That's serious stuff.


-------------
E39 Black, DSG off.



http://www.elara.ie - elara.ie - http://www.boards.ie - boards.ie


Posted By: flyingalexf68
Date Posted: 10-May-2007 at 20:01
Originally posted by beemerchris beemerchris wrote:

I'm sure you mean reasonable as you can not
be expected to look trough a car or van parked at the roadside. Otherwise
passing pedestrians who don't make eye contact means slow down to
20km/h or so as if one just steps on the road that's it if you hit him you
would be at fault?



Well if I'm driving along a road which has parked cars and vans I will try
look under them or through the windows but when I can't I will drive a
little slower and usually drive as far out in the middle as I can. If there are
cars coming the other way and it's a tight squeez I'll drive even slower.
Also factor in time of day and pedestrian activity on the path etc, and
proxcimaty to shops, schools, greens etc. And I'll always be more ready to
brake and will be paying more attention to the road ahead. Sure, amn't I
just the best?

Also might I ad that I was knocked down by a car when I was nearly 7.
Still have the scars on my forhead. (Although they're a bit better since I
had lazer treatment 5 years ago). There were parked cars on the road and
I walked/ran out after a friend who had already crossed a few seconds
before me. My mum didn't sue because it was assumed it was my fault
(which of course it was) because I hit the side of the car more then the
front. My mum was told by the gardai that most people would sue the
insurance company anyway but she didn't. Thinking of it now she should
have. The driver should have been driving slower and further out from the
parked cars not only because this is best practice but because my friend
had already run across ahead of me. I could have got a load of cash on
my 18th birthday. Dammit anyway.

-------------
1995 e36 3.0 M3 Coupe, Daytona Violet, AP Racing BBK, CCFL Angel Eyes, M3 Spoiler, M-Tec 3 Steering Wheel.   
2000 530d Steptronic, Poverty Spec, 18" Alloys.


Posted By: beemerchris
Date Posted: 10-May-2007 at 21:10

verry sorry to hear of your accident.

What I'm trying to say is that ALL participants in traffic have to take care and are responsible for their actions. IIRC the van was 5 or 10 meter max away as the lad steps on the road no way does he have a chance to stop in time. His fault than ? don't think so should he be sued from the family or the girlfriend? no way

I learned driving in Germany where standards are far higher as there are mor cars on the road. So for me looking ahead, anticipate road condition and visibility etc at all times is part of driving for me however accidents happen there as well



-------------
Chris
3rock-Car-Electronics-Services

Cars.:
e34 540t 6sp
e24 635csi



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