road safety ads

Agree with all of you they miss the point and lead to stereo typing of the young testosteron soaked unresponsible driver. The rolling of the car is done so people take any notice at all as we are all filled up with horror pictures we dont give any real notice anymore otherwise.

The lobbying of the "publicans" prevents the gards from getting the go ahead for check points outside there premises ......

Daveco wrote: These adverts don't work, all people do is switch to another channel, maybe watch it twice at the most, and get ****** off at how unrealistic it is. All the police have to do is police the right roads. Go where the accidents are. The poorly lit, badly surfaced country roads, or put police cars outside pubs. This isn't going to happen though, because it has been made perfectly clear all the government are interested in is filling their coffers by catching law abiding drivers doing 65 in a 60km/h zone on a well lit dual carriageway. And because for some reason we place the right to drink and drive over the right to safety.

What he said... ^^^^^^^

i remember a few years ago one where a guy picks up his girlfriend and goes for a drive, starts overtaking dangerously flashing cars in front and she was telling him to stop. he was screaming abuse at some lad who didnt go faster than him on a country road and there was a car waiting to turn right with a child kneeling in the back of the car looking out the window and was thrown like a rag doll, horrific.

has anyone else noted that most of the ads that portray this are young people ie early 20's max.

The jury is out on whether these shock ads work or not but they do guard against complacency, I mean they are memorable and do get people talking about them. The subject of road death so tough to talk about without these types of ad.

Tough subject, I think I need a smoke!! (yes I know, squeezing horrible gak from my arteries!)